Senior Specialist, Digital Marketing

Job Description

Welcome to AMN Healthcare — Where Talent Meets Purpose

Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you.

At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference.

Why AMN Healthcare? Because Excellence Is Our Standard:

• Named to Becker’s Top 150 Places to Work in Healthcare — three years running.

• Consistently ranked among SIA’s Largest Staffing Firms in America.

• Honored with Modern Healthcare’s Innovators Award for driving change through innovation.

• Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006.

Job Summary
The Senior Specialist, Digital Marketing, plays a critical role in developing and executing integrated omni-channel campaigns that deliver a seamless customer experience. This position combines strategic thinking with hands-on execution, leveraging data-driven insights to optimize performance across email, SMS, push notifications, and other digital channels. The role requires strong technical expertise, leadership skills, and the ability to drive automation and innovation in digital workflows.

Why This Role Matters

This position is pivotal in ensuring timely, accurate, and impactful communication during critical events while driving automation and innovation across AMN’s marketing ecosystem. If you thrive in a dynamic environment and have a passion for leveraging technology to enhance customer experience, we’d love to hear from you.

Key Responsibilities

• Campaign Execution & Optimization
  • Develop, deploy, and optimize multi-channel digital marketing campaigns across email, SMS, push notifications, and other platforms.
  • Ensure proper segmentation, suppression, and targeting for all communications.
  • Monitor campaign performance and provide actionable insights to stakeholders.
• Strike Coverage & Crisis Communication
  • Serve as the primary marketing support for strike-related communications, including daily schedules, transportation details, pay information, and other operational updates.
  • Manage real-time, ad-hoc deployments for urgent communications (e.g., crisis events, emergency updates).
  • Collaborate with internal teams to ensure timely and accurate messaging during high-impact events.
• Automation & Data Strategy
  • Identify opportunities for automation within strike and BAU (business-as-usual) campaigns.
  • Map data requirements and collaborate with technical teams to enable automated journeys using platforms like BlueShift.
  • Enhance data quality and audience targeting through integration with event management systems.
• Leadership & Collaboration
  • Mentor Specialists and promote best practices across the team.
  • Bridge gaps between marketing and sales teams to improve adoption of tools like Salesforce.
  • Drive change management and champion new technologies, including AI-driven marketing solutions.
• Reporting & Analysis
  • Build presentations and report on campaign success metrics for leadership.
  • Implement lead grading and scoring structures to improve targeting and conversion.

Qualifications

Education & Years of Experience

• High School Diploma/GED plus 4-7 years of work experience/ Bachelor's Degree | Preferred

• Technical Expertise
  • Proficiency with omni-channel marketing platforms (BlueShift, Pardot, Constant Contact, Salesforce etc.).
  • Experience with email building (WYSIWYG) and familiarity with HTML and/or Liquid (preferred).
  • Strong Excel skills for database segmentation and reporting.
• Strategic & Operational Skills
  • 4–7+ years of experience in digital marketing with proven leadership in omni-channel environments.
  • Demonstrated ability to develop, execute, and measure integrated campaigns.
  • Experience managing urgent and crisis communications in a fast-paced environment.
• Additional Competencies
  • Ability to train team members and promote adoption of marketing technologies.
  • Strong communication skills for cross-functional collaboration.
  • Proactive learner with interest in emerging technologies such as AI.

Work Environment / Physical Requirements

• Work is performed in an office/home office environment.
• Team Members must have the ability to operate standard office equipment and keyboards.

AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

Our Core Values

● Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation

At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

At AMN we recognize that in-person connections have value and promote collaboration. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role.

Pay Rate

Final pay rate is dependent on experience, training, education, and location.