Manager Demand Generation-Events

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Job description

Manager – Demand Generation Events

Global Events, American Express Global Business Travel

The Manager, Demand Generation Events will be responsible for providing project management and execution of external commercial engagements on behalf of American Express Global Business Travel.

We are seeking a high energy, creative marketing and event production professional that has a desire to be part of a fast-paced environment. The Manager, Demand Generation Events plans the layout, design, installation, use, and dismantling of American Express Global Business Travel exhibit booth property at trade shows and events. This position supports commercial growth for American Express Global Business Travel through audience engagement at external exhibitions and conferences.

The Manager, Demand Generation Events has complete accountability for operational execution, budget management, contract oversight, and performance reporting. In this role you will contribute to the company's brand presence at both industry and non-industry events, driving audience engagement with our commercial team and creating interest in American Express Global Business Travel brand as a tech forward travel and expense solution provider.

Roles & Responsibilities:

• Contribute to the development and execution of the global events strategy with a core focus on driving lead generation.
• Actively search for and identify persona-based, segment-focused events to enhance brand visibility and audience engagement.
• Work closely with internal stakeholders to ensure business objectives are met.
• Negotiate with vendors, manage events budget, oversee contract negotiations.
• Assist in the development of the annual events calendar with input from commercial stakeholders.
• Track and report on ROI data from events
• Champion demand generation best practices and educate stakeholders on processes and procedures that create efficiency while driving results.
• Partner with internal stakeholders to position thought leadership opportunities at events
• Expertly manage events to ensure attendee and stakeholder alignment preshow, on site and post event
• Guide and build robust marketing campaigns to drive audience engagement through digital channels
• Project management including but not limited to on-site branding and positioning, list sourcing and cleansing, booth staffing, sales/cgm collaboration, etc

  (As part of project management) Own timelines and unify stakeholders across the business for each unique event activity

  (As part of list sourcing and cleansing) Review and distribute registration lists as they become available

  Support commercial attendees with details on registered contacts so they are prepared to have valuable conversations, regardless of their specific segment or region.

• Seek unique opportunities to win market share – emphasis on making an impact in target verticals and locations
• Manage post-event ROI tracking process in collaboration with Marketing Operations team.
• Identify opportunities to surprise and delight target contact attendees and inspire pipeline progression.

Key Measures of Success:

Contacts, Leads, Opportunities & Closed volume targets. Comprehensive annual events strategy with positive feedback from Commercial team Flawless execution across efforts with positive feedback from attendees

Qualifications:

• Bachelor's Degree in Event Marketing, Communications, or related field.
• 5+ years’ experience managing domestic meetings (educational events, symposiums), trade shows, and corporate events.
• Proven success in Project Management, to include project planning and execution
• Must be willing to travel up to 40% of the time.
• Demonstrates effective communication and interpersonal skills.
• Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.
• Proven ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

Location

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and more.

• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

• Develop the skills you want when the time is right for you, with global tuition assistance, access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

• We strive to champion Diversity, Equity, and Inclusion in every aspect of our business at GBT. You can connect with colleagues through our global Inclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

• Wellbeing resources to support mental and emotional health for you and your immediate family.

• And much more!

All qualified applicants will receive equal consideration for employment without regard to age, gender identity (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, race, color, religion, creed, national origin, disability, veteran status, citizenship or marital status. It is our policy to maintain an equal-opportunity environment free from intimidation, harassment or bias for our candidates, colleagues, clients and suppliers.

We are committed to providing reasonable accommodation to individuals with disabilities. Please, let your recruiter know if you need an accommodation at any point during the hiring process. For more details, please consult GBT Recruitment Privacy Statement.

What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!