ALZURA AG

At ALZURA AG, we are at the forefront of revolutionizing the automotive aftermarket through groundbreaking technology and innovative digital solutions. Since our inception in 2002, we have been driven by a pioneering spirit to transform the way businesses in the automotive sector connect, trade, and grow. Our core innovation lies in our expansive B2B marketplace, a dynamic ecosystem that seamlessly connects over 40,000 commercial buyers with a network of more than 2,000 suppliers across Europe. This platform is not merely a transactional hub; it is a testament to our commitment to fostering efficiency, transparency, and profitability for our partners. Through our sophisticated, data-driven approach, we provide unparalleled access to a vast inventory of tires, spare parts, and accessories, empowering workshops and dealerships to optimize their procurement processes and gain a competitive edge. We are constantly pushing the boundaries of what's possible, integrating advanced features and functionalities that simplify complex supply chains and deliver real-time market insights.

Our innovation extends beyond the marketplace with our comprehensive suite of e-business software, meticulously engineered to digitize and streamline the operations of the modern automotive business. From robust e-commerce platforms to integrated CRM and ERP systems, our software solutions are designed to be intuitive, scalable, and perfectly attuned to the specific needs of the industry. We are pioneering the integration of local commerce with the digital world through our LOCAL.ONE initiative, creating a powerful synergy between online and offline retail. By developing our own fulfillment services and a BaFin-supervised payment institute, ALZURA Pay, we are building a holistic and self-sufficient digital commerce infrastructure. Our dedicated team of over 300 innovators, working from our headquarters in Kaiserslautern and other locations, is relentlessly focused on developing next-generation technologies that will continue to shape the future of the automotive trade, ensuring our partners are always equipped for success in an ever-evolving digital landscape.