Events & Trade Associations Marketing Manager

What You'll Do

• Drive the strategy and execution of virtual webinars and tradeshows across the US.
• Operate as the centralized relationship manager with several healthcare trade associations to manage a variety of marketing programs (webinars, content syndications, advertising, roundtables)
• Establish a repeatable and scalable process to plan for, execute, and follow up on all events and marketing programs, including lead capture and assignment.
• Produce, promote, and facilitate webinars (in collaboration with our vendor partners and/or on our own through Zoom, On24, or other platform)
• Evaluate and recommend virtual and in-person events and marketing opportunities
• Create event and marketing plans that clearly communicate Why, What, Who, Where, and When.
• Work with sales to align the regional field events (hosted events, roundtables, etc.) to support sales goals
• Work with cross-functional team members (Design, Sales, Content, Digital Marketing, Product Marketing, etc.) to activate across digital channels to amplify AKASA’s event presence.
• Lead cross-functional planning meetings
• Manage inventory and booth logistics with exhibit vendor
• Track spend within the allocated budget and build effective reports to determine performance and ROI of events.
• Partner with sales for pre and post-event outreach messaging, event booth staffing, and lead flow management to maximize conversions and identify areas of improvement.
• Manage the appropriate scrubbing and importing of leads into Salesforce for campaign ROI tracking
• Travel to onsite events and provide support, including setups and breakdowns of the event

Skills & Qualifications

• Bachelor’s degree in Business, Marketing, or related field and/or relevant work experience.
• 4+ years of proven experience in B2B enterprise event marketing with a strong foundation in managing the minutiae of event logistics and planning.
• Hands-on experience with Salesforce, including creating Dashboards to demonstrate progress and impact.
• Ability to analyze & report event efforts and impact across the organization using G-suite or MS-office tools.
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
• Excellent written and stellar presentation skills
• Detail oriented and has exceptional organizational skills
• Extreme ambition to help scale our events & vendor strategy
• Ability to travel to all in-person events (up to 35% in your first year)
• Nice to have: Prior event experience in a high-growth company in the healthcare or healthcare adjacent space.

What We Offer

• Unlimited paid time off (PTO)
• Expansive coverage for health, dental, and vision
• Employer contribution to Health Savings Accounts (HSA)
• Generous parent leave policy
• Full employee coverage for life insurance
• Company-paid holidays
• 401(K) plan

Compensation

• Based on market data and other factors, the salary range for this position is $95,000-$130,000 + Equity. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.