United States onlyAirSlate is revolutionizing how businesses manage workflows with our innovative AI-enabled, document automation platform. We have helped hundreds of organizations to streamline operations, increase efficiency, and eliminate manual bottlenecks We are a passionate team of 70+ people on a mission to building best-in-class solution to win the $100 billion workflow market.
We're seeking a Demand Generation Marketer to drive qualified lead acquisition for our workflow product and our sales team. In this role, you'll develop and execute multi-channel marketing campaigns that convert prospects into customers, manage our performance marketing strategy, and optimize conversion rates across the funnel. We are a team of 50+ people that operates as a startup with a larger company. The ideal candidate is data-driven, execution-focused, results-oriented, and experienced in B2B SaaS marketing.
Salary range: $75,000/yr - $90,000/yr
Key responsibilities:
- Lead Generation Strategy Execution: Own and drive lead generation efforts through inbound and outbound marketing, ensuring a continuous pipeline of high-quality leads that convert into customers.
- Campaign Execution: Plan, launch, and optimize multi-channel marketing campaigns (paid, organic, email, content) to drive traffic, engagement, and conversions.
- Partner Co-Marketing: Collaborate and execute co-marketing campaigns for partner ecosystems, working with integration partners, technology alliances, and strategic business relationships to expand reach, drive leads, and accelerate adoption.
- Paid Ads Strategy: Build and execute a performance marketing strategy, optimizing Google Ads, LinkedIn, Meta, and other paid channels for maximum ROI.
- SEO-Driven Growth in an AI World: Develop and implement an SEO and content strategy that adapts to AI-driven search trends, leveraging programmatic SEO, AI-generated content, and keyword optimization to increase organic visibility.
- Conversion Rate Optimization (CRO): Experiment with landing pages, G2 customer ratings, messaging, and user flows to improve conversion rates at every stage of the funnel.
- Naming Conventions Taxonomy: Develop and enforce consistent naming conventions across marketing assets, campaigns, and analytics platforms to ensure tracking, measurement, and scalability.
- Data Analytics: Track, analyze, and report on key growth metrics, optimizing campaigns and strategies based on performance data.
What we're looking for:
- 3+ years of experience in growth marketing, demand generation, or performance marketing (preferably in SaaS or workflow automation).
- Hands-on experience with Salesforce, Outreach, Google Ads, LinkedIn Ads, Meta Ads, SEO tools (Ahrefs, SEMrush), and marketing automation platforms.
- Strong analytical skills and proficiency in Google Analytics, Looker, or similar data tools.
- Experience executing scrappy, high-impact growth strategies with a test-and-learn mindset.
- Knowledge of AI-driven marketing trends and how they impact search, content, and lead generation strategies.
- A results-driven attitude with a passion for scaling products in a high-growth environment.
Why Join airSlate?
- Opportunity to own and drive growth for airSlate Workflow, an innovative product in the $100+ billion workflow automation market.
- A fast-paced, collaborative environment where experimentation and innovation are encouraged.
- Competitive compensation, flexible work arrangements, and growth opportunities within a scaling organization.
If you're passionate about driving measurable marketing results in a high-growth environment while transforming how organizations handle documents, we want to hear from you!
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