Web Analytics & Tracking Implementation Specialist

Location: EMEA

Timezone: CET

We are looking for an experienced Web Analytics & Tracking Implementation Specialist to join our team. In this role, you will be responsible for the technical quality of analytics implementations across a diverse portfolio of clients — spanning different industries, website setups, and technology stacks. You will act as the go-to expert for analytics implementation, tag management, and data integrity, working closely with internal teams to ensure tracking is accurate, reliable, and fit for purpose across all client properties.

Responsibilities

• Audit and validate analytics implementations across GA4, GTM, advertising pixels, and custom events; proactively identify gaps or misconfigurations before they impact data quality.

• Diagnose and resolve tracking issues caused by website updates or code changes, distinguishing between technical failures and genuine performance shifts.

• Design and validate tracking for complex scenarios — multi-step funnels, external checkouts, third-party integrations, multiple domains, and iframes.

• Implement and troubleshoot cross-domain tracking, ensuring user journey continuity and correct attribution across platforms.

• Support Consent Mode v2 implementation and CMP integration with GTM, configuring tag behavior in line with privacy regulations.

• Investigate discrepancies between analytics and advertising platforms, determining whether fixes require GTM or development-level changes.

• Serve as the internal expert for GA4 and GTM — supporting technical investigations, team troubleshooting, and tracking documentation.

Requirements

• 3+ years of strong hands-on experience with Google Tag Manager (GTM) — tag setup, triggers, variables, custom templates, and debugging.

• Solid expertise in Google Analytics 4 (GA4) — event schema, data streams, conversions, audiences, and DebugView.

• Experience implementing and auditing advertising pixels (Meta, Google Ads, LinkedIn, etc.).

• Proficiency in cross-domain tracking, including linker configuration and parameter propagation.

• Familiarity with Consent Mode v2 and CMP integrations (e.g., OneTrust, Cookiebot).

• Ability to read and understand HTML, JavaScript, and CSS well enough to diagnose tracking issues and review implementation code.

• Experience with browser developer tools (Chrome DevTools, Network tab, Console) and tag debugging tools (GTM Preview, GA4 DebugView, Tag Assistant).

• Understanding of data layer architecture and event-driven tracking patterns.

• Experience investigating discrepancies across platforms and working with imperfect or incomplete data.

• Familiarity with iframe, multi-domain, and third-party checkout tracking challenges.

• Knowledge of privacy regulations (GDPR, CCPA) and their impact on analytics data collection.

Nice to Have

• Experience with server-side tagging in GTM.

• Exposure to other analytics tools (Adobe Analytics, Mixpanel, Amplitude).

• Basic SQL knowledge for querying GA4 data via BigQuery.

• Familiarity with attribution modeling concepts.

  WHAT WE OFFER:

  • USD compensation that values your expertise.‍

  • Work from anywhere: Fully remote to suit your lifestyle.‍

  • 31 days of paid time off: 21 days of annual leave + 10 days of sick leave, because your health and work-life balance matter.‍

  • Growth-focused environment: Access to learning resources and clear pathways for growth.‍

  • Fun team events: Virtual cooking classes, yoga sessions, team quizzes and more

  • ‍A culture of trust: We cut the red tape — results over rules always. Open talk, ownership, and getting things done together.