Strategic Brand Director

Job Description

The Strategic Brand Director is an enterprise-level leader responsible for defining, evolving, and activating Agilent’s brand strategy across markets, channels, and customer touchpoints. This role brings a customer-centric mindset to the organization, ensuring a clear, differentiated, and consistent brand that drives growth, trust, and long-term value.

Acting as the steward of the enterprise brand, the Strategic Brand Director sets the vision, strategy, and well-defined operational plan for brand architecture, governance, activation, and measurement. The role partners closely with executive leadership, commercial marketing, sales, service, product, and communications to translate business strategy into a cohesive brand system that resonates with customers worldwide.

Reporting to the AVP of Marketing Excellence, this role offers significant exposure to executive leadership, leading a team of marketing professionals that will champion cross-functional work to ensure brand maturity, alignment, and execution across the organization.

Key Responsibilities

Enterprise Brand Strategy & Leadership

• Define and lead the enterprise brand vision, positioning, and long-term strategy aligned to business objectives and growth priorities

• Serve as the champion of the brand, ensuring clarity, consistency, and differentiation across all customer-facing and internal touchpoints

• Establish and evolve brand architecture, messaging frameworks, and value propositions across portfolios, solutions, and markets

Cross-Functional Partnership & Influence

• Partner with executive leadership, commercial marketing, sales, product, and regional teams to embed brand strategy into go-to-market planning and execution

• Act as a trusted advisor and thought leader on brand, storytelling, and customer perception across the organization

• Align global and regional stakeholders on brand priorities while enabling local relevance within a consistent and effective enterprise framework

Brand Experience & Activation

• Translate brand strategy into compelling and differentiated narratives, campaigns, and experiences across digital, social, and traditional channel interactions

• Ensure the brand is consistently expressed across all owned, earned, and paid channels, adapting content to platform-specific requirements while upholding brand identity

• Adopt a customer-centric approach to brand experience design, grounded in insights, data, and market understanding

Governance, Standards & Operating Model

• Establish brand governance models, guidelines, and prioritization frameworks to ensure disciplined, scalable execution of strategic sub-brands in coordination with Agilent’s parent brand

• Oversee brand standards, visual identity systems, and tone-of-voice principles

• Ensure efficient collaboration across internal teams and agency partners, removing friction and enabling speed to market

• Develop resources, training, and communications that continuously realize the brand’s purpose and reinforce brand guidelines internally, ensuring employee understanding and implementation

Measurement, Insights & Optimization

• Define brand measurement frameworks, including awareness, perception, preference, and equity metrics

• Leverage data, insights, and market intelligence to continuously refine brand strategy and activation, ensuring relevancy and differentiation

• Ownership of Brand budget and development of business cases that clearly articulate brand impact, ROI, and enterprise value creation to accelerate investment in brand activities

• Establish a cadence for communicating brand health measurement findings, progress, and areas of improvement to ensure that marketing and non-marketing leaders can act on results

People Leadership & Capability Building

• Lead, coach, and develop a high-performing brand organization

• Foster an inclusive, collaborative culture that encourages innovation, accountability, and continuous improvement to enable brand activation

• Build modern brand capabilities across storytelling, design, content, and customer experience that fosters a community of influencers and advocates

Qualifications

To be successful as a Strategic Brand Director, you bring:

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or equivalent experience

• 10+ years of progressive experience in brand strategy, marketing, or related leadership roles, ideally in complex B2B or global environments

• Proven track record of building and scaling strong, differentiated brands that drive measurable business outcomes

• 5+ years of experience leading teams in large, matrixed organizations with diverse portfolios, products, and customer segments

• Demonstrated ability to influence senior leaders and align cross-functional teams around a shared brand vision

• Strong strategic thinking skills with the ability to translate vision into actionable plans and execution

• Financial and commercial acumen, including experience developing business cases and managing significant brand or marketing investments

• High comfort with analytics, martech, and digital platforms; able to leverage technology for brand measurement, personalization, and optimization

Core Capabilities & Expertise

• Enterprise brand strategy and brand architecture

• Positioning, messaging, and value proposition development

• Integrated marketing and brand activation

• Brand governance and operating models

• Customer insight, brand measurement, and performance optimization

• Agency and partner management

• Change management and organizational influence

• Executive communication and storytelling

Personal Attributes

• Collaborative, influential leader who builds trust across functions and levels

• Creative and strategic thinker with a bias for action

• Customer-obsessed, insight-driven decision maker

• Adaptable and resilient in fast-changing environments

• Passion for brand excellence, innovation, and continuous learning

• Natural curiosity to identify and advocate for innovative technologies (AI) in brand strategy and application.

Additional Details

Travel Required:

Shift:

Duration:

Job Function: