Customer & Product Marketing Manager

Our Mission

Join us in shaping the future of paid search intelligence.

Adthena is an award-winning search intelligence platform powered by patented AI technology and a team of dedicated experts. We help brands, marketers, and agencies dominate their competitive landscapes with unparalleled insights into the paid search market. Our Whole Market View, Smart Monitor, and Local View solutions give clients the clarity to optimize spend, increase ROI, and stay ahead of the competition.

Trusted by global brands like Citibank, L’Oréal, and Volvo, and backed by Updata Partners, we’ve been redefining search intelligence since 2012. Ready to make an impact in an industry-leading company? Let’s do it together.

In 2024, Adthena continued its winning streak, earning 9 major search industry awards. Highlights include Best AI Search Software Solution at the Global Search Awards, Best Use of AI for Data at the US Search Awards, and Best PPC Management Software Suite at the UK Search Awards.

Why Join Us?

We offer the best of both worlds: the maturity and stability of a well-established company combined with the energy, agility, and impact of a scaling tech organisation. If you’ve been hesitant about joining a typical tech company due to concerns about chaos, fragility, or volatility, Adthena is your answer.

• We’re beyond early-stage chaos, offering stability.

• We’re smaller than large-scale enterprises, offering more autonomy, less red tape, and accelerated growth.

Here’s what we offer:

• Strong Culture: Our quarterly surveys show a 93% average approval rating for company culture, with an overall eNPS of 27.

• Award-Winning Product: Best AI Search Software Solution, Global Search Award 2024

• Trust-Based Vacation: Take as much time off as you need, when you need it.

• Remote-First: 52% of Adthenians work fully remote, with others choosing Hybrid Work at our 3 Geohubs (London, Austin, Sydney).

• Flexible Work: Work how and where you do your best, with full autonomy over your day.

• Career Growth: Bespoke training and career development via "Sherpa Plans” to guide your growth.

• Private Medical Insurance: Fully covered health care.

• Mental Health Support: Employee Assistance Program offering 24/7 confidential counselling, with access to ‘healthier living’ services such as ‘HeadSpace’.

• Family Care Package: Up to 6 months fully paid maternity leave, and 2 months of paternity leave.

• Pension & 401(k): Competitive UK/US/AUS pension schemes, available from day one.

• Home Office Stipend: $200 for your ideal remote setup.

• Swag Welcome Gift: $70 credit to grab some merch.

• Birthday Day Off: Celebrate your special day.

• Regular Socials: Summer & Christmas parties, annual and quarterly offsites, monthly meet-ups. See here for more info.

• Volunteer Days: Make a difference with paid volunteer time each quarter. See here for more info.

About the Role

Reporting to: Ashley Fletcher, CMO

Location: UK-based

Interviews: 4 stages, totalling around 3.5 hours over 2 weeks.

Start Date: ASAP

More info: See FAQ below, our candidate hub, or reach out to [email protected]

About your Team

The Marketing Team is the creative engine driving our brand, storytelling, and growth. We are a passionate and innovative group of marketers dedicated to positioning Adthena as the global leader in search intelligence. Every campaign, piece of content, and strategy we craft reflects our mission to empower businesses with actionable insights that fuel their success.

What you’ll do at Adthena

As Customer & Product Marketing Manager, you will drive customer engagement, product adoption, and go-to-market success at Adthena.

In this exciting cross-functional role, you'll lead targeted campaigns across email, in-app (via Pendo), and blog content to announce new product releases, support lifecycle journeys, and surface customer success stories.

You'll manage our monthly product newsletter, coordinate Customer Advisory Board sessions, and create compelling in-app experiences. With experience in Google Ads, HubSpot, and ideally Planhat, you’ll play a key role in turning product momentum into customer value, helping teams across CS, Sales, and Product stay aligned and informed

Responsibilities

• Go-to-Market (GTM) Initiatives:

  • Collaborate with Product and Marketing teams to plan and execute GTM strategies for new product releases (e.g., Ask Arlo, Search Performance Score, Brand Activator updates).

  • Develop targeted communications across email, in-app messages, login page promotions, and blog content to announce new features and benefits.

• Monthly Product Newsletter:

  • Manage the creation and distribution of the Exact Match Newsletter via HubSpot, highlighting recent product updates, upcoming alpha programs, CAB invitations, and relevant industry news.

  Case Studies & Customer Stories:

  • Work with Sales and Customer Success teams to identify and develop compelling case studies that showcase the value delivered to customers and agencies.

  • Publish and promote these stories on the website and through sales enablement materials.

• Customer Lifecycle Strategy:

  • Design and implement an 18-month content strategy segmented across the customer lifecycle using HubSpot and Pendo.
    Develop onboarding materials for months 1–3 and introduce advanced features and reports in subsequent phases to drive continuous engagement.

  Customer Advisory Board (CAB):

  • Coordinate with Product Managers to prepare content for quarterly CAB sessions.

  • Lead 3-hour Zoom meetings, capture key takeaways, and share insights with the Management Team to inform product strategy.

• In-App Walkthroughs (Pendo):

  • Create engaging in-app guides, videos, and illustrations to help customers understand and adopt new features.

  • Segment content by audience type or specific application areas to enhance relevance and effectiveness.

• Customer Surveys:

  • Develop and distribute segmented surveys via HubSpot and Pendo to assess renewal sentiment, product satisfaction, and feature feedback.

  • Analyse results to inform product development and customer success strategies.

Who we look for

Research shows men apply if they meet ~60% of the criteria, while women and underrepresented groups apply only if they meet all requirements. If you have the skills but don't meet every requirement, reach out – we'd love to explore how you could be a great fit!

Required Experience:

• Proven experience in customer and product marketing, preferably within a SaaS or digital marketing environment

• Strong understanding of Google Ads and paid search strategies.

• Proficiency with HubSpot, Pendo, and ideally Planhat.

• Excellent written and verbal communication skills.

• Ability to work cross-functionally with Product, Sales, Customer Success & Account Management teams.

• Strategic thinker with a data-driven approach to decision-making.

Our Core Values

All Adthenians are expected to align closely with our ‘Core Values’.

What it means…

• Get Shit Done: We're big on taking action, owning our challenges, and finding solutions.

• Freedom with Responsibility: We take charge of results to recognition. We know that our hustle not only moves the needle for the company but also sets us up for personal success.

• Deliver Remarkable Quality: We care about exceeding expectations in the work we do and aim to always do our best work as individuals and as a team.

• Smart & Always Improving: We strive daily to expand our knowledge and become better at what we do.

Meet your teammates

You’ll work closely with:

Ashley Fletcher
Chief Marketing Officer
LinkedIn: https://www.linkedin.com/in/ashleyfletcher/

Mery Hayles
Product Marketing Manager
LinkedIn: https://www.linkedin.com/in/mery-hayles-920615132/

Charlotte Langston
Senior Demand Generation Manager
LinkedIn: https://www.linkedin.com/in/charlottelangston01/