7Play

7Play is a B2B iGaming platform provider. It supplies white-label and turnkey sportsbook and casino software to operators who need one back office instead of a patchwork of vendors. 7Play is not a player-facing betting brand. The public site is available in Korean and English.

7Play white-label sportsbook and casino provider

The turnkey iGaming platform includes a dual sportsbook, licensed live casino and slots, mini-games, a seamless wallet, cryptocurrency payments, KYC, live player support, member-ops tools, and multi-tier affiliate (MAP) settlement.

7Play 0% rake fee sportsbook solution

Operators run a dual sportsbook: the 7Play feed plus Digitain, with about 180,000 live markets per month, accumulators up to 20 selections, and decimal-level odds margins by league and by member. Additional licensed sportsbook integrations attach after go-live where contracted.

7Play live casino and slots solutions

The casino stack connects licensed live-casino and slot APIs (ten live studios and forty-five-plus slot and RNG studios on the September 2026 operator catalogue), with 25+ live tables and 100+ slots, crash, mini-games, virtuals, and 7Play originals. Evolution live casino is available where contracted. Social and branded games can sit beside that licensed grid so the lobby is not only commodity content.

7Play casino crypto payments solution

The in-house cashier is cryptocurrency / USDT through CcPAY: automated deposits and payouts 24/7. Blockchain rewards (CRS) write payout records on-chain so members can verify them.

7Play back office, KYC, and affiliate management solutions

The intelligent multi-currency back office covers reports and analytics, a built-in CMS, and multi-language / multi-currency control. Global KYC verification runs at signup.

7Play AI support, CRM, and go-live

The live 1:1 support desk is built in; AI automated support and automated risk actions (operational, financial, event, and casino-exploit detection, with follow-through on the member or the market) attach as operations modules. Member operations include bonuses and promotions, VIP, comp points, referrals, automated messaging, and tournaments. The multi-tier affiliate program settles agent and master-agent trees in the same back office. AI marketing CRM detects losing-streak and session-exit signals and can send consolation and cashback offers, plus daily and weekly missions. Launch services include brand website build, SEO blog site and content publishing, and social brand channel setup. Core platform technology is in-house; games and feeds are licensed integrations. Target uptime is 99.99%, with connected DDoS capacity up to 1 Tbps. Standard go-live is about four weeks from contract, with a staging review in week two. Partner care is Korean and English, with a 24/7 support channel and a dedicated account manager during business hours.

7Play Demos

• https://7play.co/en/contact/demo/

Sportsbook and Casino Solutions in Asia, Kenya, Nigeria, and Vietnam

7Play works with operators in Asia and internationally, including Korea-facing brands that need Korean-language partner care and MAP agent trees; Vietnam-facing sportsbook, live casino, slots, and mini-game brands; Kenya-facing books that want EPL, AFCON, Kenyan Premier League, rugby, athletics, and basketball on the dual feed; and Nigeria-facing books that want EPL, NPFL, AFCON, basketball, boxing, and virtuals.