60 seconds to napoli Holding GmbH

60 seconds to napoli Holding GmbH is a rapidly expanding German restaurant chain specializing in authentic Neapolitan pizza. Founded in 2019 in Dortmund by Adrian Kuras and Susanne Voigt, the company has quickly established itself as a prominent name in the German gastronomic scene. The core concept revolves around preparing pizzas with high-quality ingredients, many of which are imported directly from the Naples/Campania region in Italy, such as San Marzano tomatoes and Fior di Latte. A hallmark of their preparation method is the 72-hour dough resting period, followed by a remarkably fast baking time of just 60 seconds in a 485°C Izzo Forni oven. This distinctive process not only inspired the company's name but also ensures a unique, crispy, and airy pizza crust, often characterized by a 'leopard pattern' which is a sign of authentic Neapolitan pizza.

The company has experienced significant growth, expanding to numerous locations across Germany, including major cities like Berlin, Hamburg, Cologne, Stuttgart, and Leipzig. As of early 2025, 60 seconds to napoli operated over 20 restaurants and announced plans for further expansion, including its first location in Switzerland. This rapid expansion was further fueled by a majority stake acquisition by the Gustoso Gruppe GmbH in late 2023, a group known for fostering growth in promising gastronomic concepts. Despite this acquisition, the original founders, Adrian Kuras and Susanne Voigt, have remained in their leadership positions, continuing to drive the brand's vision. 60 seconds to napoli is recognized for its modern and inviting restaurant ambiance, creative marketing strategies, and collaborations with influencers and celebrities, which has helped cultivate a strong social media presence and appeal to a broad, often younger, demographic. The menu features classic Neapolitan pizzas alongside innovative creations and special editions, including vegan options, catering to diverse culinary preferences. The company emphasizes not only the quality of its food but also aims to provide a memorable dining experience, positioning its restaurants as social hubs.