Salary levels differ by market size, agency scale, and digital maturity. In North America, typical ranges run USD 38,000–60,000 annually. Example: United States $38,000–$60,000 (USD), often $32k–$50k net depending on state taxes and benefits. Canada CAD 40,000–65,000 (~USD 30,000–49,000) with provincial cost adjustments.
In Europe, ranges vary widely. UK £22,000–35,000 (~USD 28,000–44,000), Germany €28,000–45,000 (~USD 30,000–48,000), and Netherlands €30,000–48,000 (~USD 32,000–52,000). Southern and Eastern Europe pay less but offer lower living costs.
Asia-Pacific shows big variation. Australia AUD 55,000–80,000 (~USD 36,000–52,000). Singapore SGD 30,000–55,000 (~USD 22,000–40,000) for regional coordinator roles. India INR 300,000–800,000 (~USD 3,600–9,700) for local hires; multinational roles pay higher.
Latin America and Africa often pay lower nominal wages but also have lower housing costs. Mexico MXN 200,000–420,000 (~USD 11,000–23,000). South Africa ZAR 180,000–360,000 (~USD 9,500–19,000).
Adjust reported figures for purchasing power parity and city cost. Salary packages may include health insurance, pension contributions, paid leave, and bonuses. Employers in the US often offer 401(k) and health plans; many European employers include generous paid leave and social benefits. Tax regimes change take-home pay; high-tax countries often give larger social benefits.
Experience and portfolio work translate internationally. Seniority, language skills, and platform certifications raise pay. Large networks use standardized bands or global grade systems for multi-country roles; boutique agencies set local scales. Use local cost-of-living indices and salary surveys to negotiate effectively.
