Zehra Umer

I’m a Creative Fashion & Textile graduate who brings design, content creation, and event management into one strong, visual workflow. I lead with clear communication and I’m driven by the idea that storytelling should be both beautiful and measurable. Alongside creativity, I bring research-based work and community engagement to every project I touch.

In my role at Cintali Apparel, I designed original clothing and textile collections aligned with brand identity, strengthening visual appeal and consistency. I also managed social media platforms—creating, scheduling, and improving audience engagement—while shaping a visual content strategy to support brand growth and digital positioning. I enjoy turning brand direction into content that people actually respond to.

Across education and personal brand work, I’ve built the habit of planning, adapting, and delivering results. As a Homeroom Teacher (Grade 1), I designed age-appropriate lesson plans, assessed performance, and maintained a positive classroom environment. As a Content Creator on Instagram & TikTok, I grew a personal brand to 4.5K+ followers through fashion and styling content and trend-aligned content strategy.

I also bring leadership and community-focused experience through roles like Head Girl and Vice President of TMUC Debating Club, where I coordinated events and ensured smooth execution. Through Beaconhouse College leadership and a Media Department internship at Sahil NGO, I supported documentation, reporting, and research—including data analysis for convicted cases in Gilgit Baltistan Jail. I’m at my best when I can combine organization, creativity, and impact.