Yana Hrynchuk

Drove agency revenue 4x in one calendar year and established lead generation and marketing channels that attracted 50+ qualified leads per month; received 15+ international design awards including Red Dot. Standardised and automated UX audits, user research and journey mapping to halve service delivery time and managed a team of 10 designers and developers.

Conducted in-depth user research and redesigned two B2B HR SaaS platforms using a mobile-first approach, helping attract 10,000 new companies and halving task time and error rates. Improved customer satisfaction to 92% (companies) and 94% (interns) and reduced support tickets by 48% through onboarding and usability-driven redesigns.

Created 200+ high-converting landing pages and websites for 40+ global brands, increasing conversion rates for some brands by up to 3,214%. Collaborated with marketers and engineers to run A/B tests and deliver data-driven designs across Ecommerce, Healthcare, B2B SaaS, and Fintech clients.

Designed 8 web and mobile applications and built design systems for Healthcare, Sports, and B2B SaaS, driving e-commerce conversions 2x–4x for multiple brands. Automated the UX audit process to deliver actionable audits in one business day and conducted heuristic evaluations and usability tests to accelerate issue resolution.