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Yamila Espíndola

@yamilaespndola

Social Media Manager at Método Glean, improving a 0.11% engagement account with a Reels-focused strategy and publishing 65 reels in 90 days.

Argentina

Message

At Método Glean, I respond to comments on an Instagram and TikTok community of more than 24,000 followers. I handle negative comments by moving conversations to private messages, finding a solution or setting a clear timeline, and following up until each case is closed.

I also plan and publish content across Instagram, Facebook, and TikTok using Meta Business Suite and SocialGest. For one account, I redesigned the strategy around Reels and TikTok-optimized content, sustaining 65 reels in 90 days; I also teach Professional Practices at technical secondary schools in Buenos Aires.

Experience

Work history, roles, and key accomplishments

Current

Docente de Prácticas Profesionalizantes

Current

Ministerio de Educación GCBA

May 2023 - Present (3 years 6 months)

Designed and followed up on Professional Practices for courses of about 30 students per year, focusing on institutional digital communication. Supported students in their academic and labor insertion and articulated technical training with the productive sector.

Teaching Curriculum Design Digital Communication Student Mentoring

Current

Social Media Manager y Consultora Freelance

Current

Método Glean

Jun 2021 - Present (5 years 5 months)

Managed a community of over 24,000 followers on Instagram and TikTok, responding to comments and handling negative feedback with a structured resolution process. Planned and published content using Meta Business Suite and SocialGest, and redesigned a strategy to improve engagement.

Instagram TikTok Facebook Meta Business Suite SocialGest Community Management Content Planning Customer Service problem resolution Analytics

Social Media Manager y Ads Manager de Meta

Red de abogados

Sep 2022 - Sep 2026 (4 years)

Managed social media for a law firm, including content creation, community management, and Meta Ads campaigns. Achieved 35 clients through paid ads or referrals, and ensured client satisfaction by accompanying them through each content stage.

Meta Ads Social Media Management Content Strategy Community Management Client Relations Reporting

Asesora en Comunicación Digital

Mandinga Tattoo Clothing

Mar 2023 - Apr 2025 (2 years 1 month)

Managed communication with an external marketing agency and advised on initial strategic decisions, leading to a brand identity, functioning online store, and prepared stock. Coordinated organic social media management for 6 months with initial diagnosis, monthly calendar, and results reports.

Digital Communication Brand Strategy Social Media Management Project Coordination Reporting

Community Manager

Yourebrand

Jul 2022 - Nov 2022 (4 months)

Provided customer service and interacted with users across multiple client accounts simultaneously, responding to comments in parallel. Organized a portfolio of accounts with individual diagnostics, communication strategies, and monthly calendars, and prepared results reports for each client.

Community Management Customer Service Social Media Reporting Organization