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Yacoob AssiYA
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Yacoob Assi

@yacoobassi

Full-Stack Developer at Adflex.ai, improving an AI advertising platform’s frontend performance by 35%.

Palestine, State of
Message

At Adflex.ai, I engineered and scaled a Next.js frontend for an AI-powered advertising platform. By restructuring state management with Redux and adding lazy loading and dynamic imports, I reduced initial page load times by 35%.

At BooksNBucks, I overhauled application architecture and implemented a DeepSeek-powered quiz-generation pipeline using Zustand. I also added Firebase Google Authentication, server-sent notifications, and AWS infrastructure with Sentry monitoring.

I created Gradly, a school operations platform for administrative workflows, grading, and multi-role access. I also developed a Quran application for the Zakat Committee in Nablus, connecting a Node.js and PostgreSQL backend with a Flutter client.

Experience

Work history, roles, and key accomplishments

CM
Current

Full-Stack Developer

Charity Moments

Sep 2025 - Present (1 year 1 month)

Deployed an elastic, cost-efficient serverless backend infrastructure leveraging AWS Lambda, Node.js, Express, and Mongoose to securely scale donation microservices. Led a modern UI refactoring initiative, establishing rigid layout consistency across mobile and desktop devices while eliminating persistent frontend data synchronization issues.

AD
Current

Full-Stack Developer

Adflex.ai

Jun 2025 - Present (1 year 4 months)

Engineered and scaled a high-performance Next.js enterprise frontend for an AI-powered advertising platform. Boosted client-side performance and reduced initial page load times by 35% by restructuring state management via Redux and introducing advanced lazy loading and Next.js dynamic imports.

BO
Current

Full-Stack Developer

BooksNBucks

Oct 2024 - Present (2 years)

Overhauled core application architecture to resolve critical performance bottlenecks, resulting in a cleaner UI/UX pattern and a seamless user onboarding experience. Designed and implemented an automated quiz-generation pipeline leveraging the DeepSeek API, utilizing state management via Zustand to dynamically serve content aligned with California Core Standards.

GI

Full-Stack Developer Intern

GSG FullStack Internship

Jan 2024 - Mar 2024 (2 months)

Developed server-side rendered (SSR) web applications utilizing Next.js for highly responsive frontends and Node.js to construct performant RESTful backend APIs. Optimized application delivery metrics by shifting static pages to Next.js Static Site Generation (SSG), drastically reducing server round-trip delays.

Education

Degrees, certifications, and relevant coursework

AU

An-Najah National University

Bachelor of Science, Computer Engineering

2018 - 2023

Bachelor of Science in Computer Engineering from An-Najah National University, completed in June 2023.

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