Open to opportunities

Ximena Hernandez

@ximenahernandez1

Message

Bilingual content creator and social media strategist who boosts engagement through data-driven storytelling.

Mexico

Message

What I'm looking for

I’m looking for a role where I can lead multicultural content teams, plan data-backed social media strategies, and create engaging copy and UGC scripts—using metrics and trend analysis to grow reach and engagement.

I’m a bilingual communicator and content creator who develops digital strategies that increase the reach and engagement of local and international brands. I combine strong writing and copywriting with metrics and trend analysis, so my work stays creative while remaining performance-focused.

As a co-founder and content creator, I plan content strategies aligned with brand objectives, manage and create content for Instagram, Facebook, and TikTok, and maintain visual consistency using design and editing tools. I also develop technical and creative scripts for UGC, collaborate across multicultural teams, and deliver efficient project management in high-pressure environments—always bringing intercultural communication, collaborative leadership, and professional empathy to the process.

Experience

Work history, roles, and key accomplishments

Co-founder & Content Creator

Softwares

Jan 2024 - Jan 2026 (2 years)

Planned social media content strategies aligned with brand objectives and managed content creation and posting across Instagram, Facebook, and TikTok. Conducted metrics analysis to optimize performance and maintained visual consistency for client deliverables.

Social Media Strategy Content Planning Copywriting Social Media Management Metrics Analysis Canva Project Management

UGC Content Creator

Ximena Hernández Medina

Jan 2023 - Jan 2026 (3 years)

Created UGC and digital content for brands including Herbal Essences, Pantene, Maybelline, and Sarielly Creativo. Wrote technical and creative scripts and collaborated on multicultural brand-facing storytelling across social channels.

UGC Content Creation English Spanish Translation Professional Writing Trend Analysis Multicultural Communication

English Teacher (Kindergarten)

Universidad del Valle de México

Jan 2023 - Jan 2024 (1 year)

Led 100% English kindergarten classes for a group of 22 children, delivering lesson plans and guiding learning of course themes. Introduced personal descriptions in English and supported child development through structured classroom instruction.

English language teaching Lesson planning Classroom Management Early Childhood Education Communication Skills Student Engagement