willi__e User

Designs websites, sales channels, and key visuals for three group brands. Standardized identity guidelines, iconography, and communication; designed workflows for high-volume ecommerce production of over 3000 products; and handled fleet branding and in-store presence.

Managed content and art direction for two retail units, growing social media following from 1,900 to nearly 30,000 followers.

Provides brand direction and design services, including rebrandings, brand creation, and brandbooks up to 55 pages. Also handles physical signage, fleets, interiors, events, and photo/video direction, integrating AI tools into the process.

Designed a packaging system for 11 cans and 6 apparel capsules.

Designed a three-layer logo and brand manual in collaboration with Al Sur Studio.

Provided brand direction and design services, including rebrandings, brand creation, and brandbooks up to 55 pages. Also handled physical signage, fleets, interiors, events, and photo/video direction, coordinating external crews.

Developed a brand identity from scratch and a 55-page brandbook as part of a team.

Executed a 2022 rebrand for Bhassa Toyota, preserving 40 years of brand recognition across three branches.

Executed a rebrand and designed a B2B website for the furniture industry.

Created a Web3 identity for Ethereum Lima, incorporating the word 'LIMA' into the design, and contributed to an event with 400 attendees.

Ongoing self-taught exploration in AI, with no formal institution.

Studied Design in Production at Cafydma from 2015 to 2016.

Studied Ideation and Entrepreneurship at BA Emprende from 2015 to 2016.

Completed a Higher Technical degree in Digital Graphic Design at ORT Argentina from 2011 to 2013.