Washington Baca
@washingtonbaca
I enable creative teams with AI, automation, and scalable design systems.
EcuadorWhat I'm looking for
At Teamtown, I lead AI exploration, creative direction, and quality control for brands including Built, BuildOps, Natixis Investment Managers, WCIRB, Sherpa, Motivosity, and AskVinny. I replaced a Zapier-to-Notion sync with an in-house automation pipeline, standardized design and QC processes, and coach designers toward senior-quality output.
Through Made by Wacho, I built Apetí on Supabase and Vercel, productized Spark as an AI creative-as-a-service offer, and publish Claude skill packs that help designers and agencies work AI-native. My background spans brand strategy, UX and UI design, design systems, and product ownership.
Experience
Work history, roles, and key accomplishments
Creative Team Lead
Teamtown
Dec 2023 - Present (2 years 9 months)
Promoted from Senior Creative to Head Designer to Creative Team Lead. Owns AI exploration for the agency, including AI-assisted website design, Figma automation, and internal Claude skills. Replaced third-party automation with in-house pipelines and standardized design and QC processes.
Education
Degrees, certifications, and relevant coursework
Universidad Complutense de Madrid
Master's degree, Branding
2021 - 2022
Master's degree in Branding, focusing on brand creation and management.
Tech stack
Software and tools used professionally
Availability
Location
EcuadorAuthorized to work in
Website
madebywacho.comPortfolio
spark.madebywacho.comSalary expectations
Job categories
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