At The Social Explorers, I conducted competitive analysis and market research to identify consumer trends and opportunities. I also monitored social media platforms and assisted with content creation and brand marketing strategies.
At Singh Saurabh & Co., I collaborated on presentations for client meetings and conducted market research to support departmental initiatives. I also handled administrative duties, including data entry and record keeping.
For my research project, “The Role Of Mobile Marketing In Consumer Engagement & Conversion,” I evaluated mobile-first marketing and consumer engagement, investigated impulse purchasing and brand loyalty, and conducted quantitative research on ad spend efficiency, click-through rates, and purchase intent.
