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Vaishnavi LochamVL
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Vaishnavi Locham

@vaishnavilocham

Creative Specialist at ItchMediaAgency, creating social-first brand campaigns and contributing to Whistle’s 102% social growth.

India
Message

At ItchMediaAgency, I create social-first visual communication for Whistle, BoraBora, and Otrivin across brand, digital, and performance campaigns. For Whistle, I contributed to social growth from 31.2K to 63K followers in eight months through content and performance creatives.

I also created Whistle website content, product landing pages, and packaging. For BoraBora, I developed creative assets for social, events, and parties while helping establish the emerging brand’s visual language.

At Smoothound, I led the redesign and launch of a Shopify e-commerce website. The work contributed to a 147% increase in total sales and a 148% increase in completed orders within the first quarter.

I also redesigned website touchpoints and product pages, created product and marketing creatives, and contributed to improving ROAS from 0.5 to 1.3. Earlier, at VrikshaVeda, I designed packaging, website banners, and digital marketing assets for Ayurvedic products.

Experience

Work history, roles, and key accomplishments

IA
Current

Creative Specialist (Visuals)

Itch Media Agency

Feb 2026 - Present (9 months)

Created social-first visual communication across BAU, performance, digital, and brand campaigns for clients including Whistle, Bora Bora, and Otrivin. Contributed to Whistle's social growth from 31.2K to 63K followers and developed website content, landing pages, and packaging.

SM

Graphic Designer

Smoothound

Jan 2025 - Jan 2026 (1 year)

Led the redesign and launch of a Shopify e-commerce website, contributing to a 147% increase in total sales and a 148% increase in completed orders within the first quarter. Redesigned key website touchpoints and product pages, driving a 140% increase in add-to-cart actions and an 89% rise in checkout completions.

Education

Degrees, certifications, and relevant coursework

EL

Ecole Intuit Lab

PG Diploma, Advertising, Design & Digital Communication

2023 - 2025

Grade: Silver Award for Academic Excellence

Pursued a PG Diploma in Advertising, Design & Digital Communication, earning a Silver Award for Academic Excellence.

SU

Shyama Prasad Mukherjee College, Delhi University

Bachelor of Arts, Economics & Mathematics

2018 - 2021

Completed a Bachelor of Arts with a focus on Economics and Mathematics.

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