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Usman Farooq

@usmanfarooq

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Performance-driven SEO Specialist with expertise in technical SEO.

Pakistan

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What I'm looking for

I am looking for a role that allows me to leverage my SEO expertise in a dynamic environment, focusing on innovative strategies and collaborative projects that drive measurable results.

As an SEO Specialist with over 4 years of experience, I have a proven track record of designing and executing digital strategies that significantly increase organic traffic and improve search rankings. My expertise lies in semantic SEO, topical authority, and technical optimization, which I have successfully applied in various roles to drive user engagement and achieve marketing goals.

At Development Logix, I doubled blog traffic and increased user engagement by 30% through a well-managed SEO content strategy. My role involved leading a team of freelance writers and editors to produce high-quality backlinks and SEO-optimized content. I also utilized performance data to refine our content strategy, resulting in a 20% increase in conversion rates.

Currently, as a Senior SEO Executive at ITECHLEADZ, I design and execute performance-focused SEO strategies that lead to measurable traffic growth. I manage local SEO initiatives and oversee on-page/off-page optimization projects, ensuring timely delivery of SEO-compliant content. My commitment to continuous learning and adaptation to the latest SEO techniques allows me to deliver exceptional results for my clients.

Experience

Work history, roles, and key accomplishments

SEO Manager

Avena Metrics

Apr 2024 - Present (1 year 1 month)

Spearheaded semantic SEO strategies for multiple client accounts, focusing on topical authority and structured content. Delivered measurable improvements in organic visibility, with several clients achieving featured snippets and top 3 SERP rankings.

Topical Authority Keyword Research Performance Analysis

Senior SEO Executive

ITECHLEADZ Digital Marketing Agency

Jan 2023 - Present (2 years 4 months)

Designed and executed a performance-focused SEO content marketing strategy that led to measurable traffic growth. Managed Google My Business optimization and local SEO initiatives across multiple profiles.

Content Marketing Google Business Profile Local SEO

SEO Executive

Mugshei PVT LTD

Feb 2022 - Present (3 years 3 months)

Drove a 20% YoY increase in web traffic through a structured content and backlink strategy. Directed the development of blog posts, whitepapers, and social media content to increase engagement and leads.

Web Traffic Content Strategy Backlinks Blog

SEO Specialist

Development Logix

Jan 2020 - Present (5 years 4 months)

Managed the development and execution of SEO content strategy, increasing organic search traffic by 40%. Analyzed performance data to refine content strategy, leading to a 20% increase in conversion rates.

Content Strategy Content Management Performance Analysis Conversion Rate Optimization

Education

Degrees, certifications, and relevant coursework

ICAP, Lahore

Chartered Accountant, Accounting

Currently pursuing a Chartered Accountant qualification from ICAP, focusing on advanced accounting principles and financial management. This program involves rigorous study and practical application of accounting standards to prepare for a professional career in finance.

Aspire Group Of Colleges

Studied at Aspire Group Of Colleges from January 2020 to March 2022. The curriculum focused on foundational academic subjects, preparing students for higher education.