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Tony OTO
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Tony O

@tonyo

Senior BI developer and analyst who builds predictive Power BI reporting systems.

United States
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What I'm looking for

I’m looking for a senior BI/analytics role where I can build lakehouse reporting, automate ETL, and deliver predictive dashboards that executives trust—especially using Power BI to connect data silos into clear financial and operational decisions.

I’m a results-driven Senior Business Intelligence Developer and Analyst with over 13 years of experience in systems analysis, delivery, and support. I focus on architecting end-to-end reporting infrastructure, automating data-driven workflows, and delivering high-impact financial and operational insights.

Most recently, I architected end-to-end reporting infrastructure and modern lakehouse architecture to consolidate fragmented data into a single source of truth. I also engineered enterprise ETL processes and AI-focused workflows for automated data ingestion, transformation, and real-time KPI accuracy, then delivered automated dashboards (P&L, Regional Performance, and HR Analytics) and predictive Sales/Revenue/Opportunity forecasts with dynamic user-input parameters.

Earlier, I led corporate data initiatives by extracting, transforming, and loading operational data into an enterprise data warehouse using SSIS and enterprise ETL platforms. I developed executive-level dashboards, integrated multiple enterprise platforms (Finance, HR, and Construction), and managed advanced troubleshooting to protect data integrity—because I believe trustworthy reporting is the foundation for confident decisions.

Experience

Work history, roles, and key accomplishments

RR
Current

Senior Power BI Developer

Roofed Right

Nov 2025 - Present (8 months)

Architected end-to-end reporting infrastructure and modern lakehouse architecture to consolidate fragmented data into a single source of truth. Built predictive sales forecasting and delivered automated dashboards for P&L, regional performance, and HR analytics.

CI

Data Analyst

CEC Facilities Group, Inc.

Jul 2023 - Oct 2025 (2 years 3 months)

Served as primary developer for corporate data initiatives, extracting, transforming, and loading operational data into an enterprise data warehouse using SSIS and enterprise ETL platforms. Led dimensional modeling and developed executive dashboards and financial reports, integrating data across multiple business systems and resolving SSIS data issues to ensure data integrity.

AI

Loan Officer

Amerisave Mortgage, Inc.

Aug 2020 - Dec 2022 (2 years 4 months)

Originated FHA, VA, and conventional mortgage loans across 10 states. Managed the full loan lifecycle applications and used automated underwriting systems (AUS).

IB

Business Intelligence Senior Developer

Independent Bank

Sep 2018 - Jul 2020 (1 year 10 months)

Led the design and deployment of BI reports used by 200+ executives. Developed dashboards for branch activity, deposits, loans, and executive insights.

ZL

Digital Analytics Lead

Zimmerman Advertising, LLC

Mar 2015 - Aug 2018 (3 years 5 months)

Managed SEO KPIs and analyzed digital media spending to optimize marketing ROI. Converted legacy manual Excel processes into automated live Power BI reporting systems.

RI

Analytics Specialist

Rent-A-Center, Inc.

Feb 2012 - Mar 2015 (3 years 1 month)

Designed financial and web metric dashboards using SAP and Adobe Analytics. Collaborated with digital marketing teams to improve NPS scores by 2.5 points through data-driven enhancements.

Education

Degrees, certifications, and relevant coursework

Southern Methodist University logoSU

Southern Methodist University

Master of Business Administration, Strategy and Entrepreneurship

2017 - 2019

Earned a Master of Business Administration (MBA) focused on Strategy and Entrepreneurship from Southern Methodist University from 2017 to 2019.

Southern Methodist University logoSU

Southern Methodist University

Bachelor of Science, Economics with Financial Application

2008 - 2012

Earned a Bachelor of Science degree in Economics with Financial Application from Southern Methodist University from 2008 to 2012.

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