Open to opportunities

Thomas Harry

@thomasharry

Message

Web3 Content Strategist with a proven record in scaling engagement.

Zimbabwe

Message

What I'm looking for

I seek a role that fosters creativity and collaboration, allowing me to drive impactful content strategies in a dynamic environment.

I am a Web3 Content Strategist with extensive experience in scaling social media engagement and leading communication strategies across various projects. My journey in the blockchain and DeFi space has equipped me with the skills to create narrative-first content systems that build trust and inspire participation. At AirDAO, I successfully grew our Twitter following by 357%, demonstrating my ability to execute targeted content campaigns that resonate with audiences.

Throughout my career, I have taken on various roles, from Marketing & Content Manager to Social Media Manager, where I led teams and streamlined content workflows to enhance productivity. My agency experience at Hype Partners allowed me to support top-tier L1s, DeFi, and NFT projects, providing me with a unique perspective on community growth and engagement strategies. I thrive in dynamic environments where I can leverage my skills in crisis communications, content creation, and marketing operations to drive impactful results.

Experience

Work history, roles, and key accomplishments

Marketing & Content Manager

AirDAO

Oct 2023 - Jun 2024 (8 months)

Grew Twitter followers 357% from 11,250 to 51,500 via targeted content campaigns. Led social media operations, overseeing 3 junior teammates and executing strategy across 10+ platforms.

Content Strategy Social Media Management Marketing Operations Campaign Execution Crisis Communications Content Creation Technical Writing Copywriting

Content Manager

AirDAO

Jan 2023 - Oct 2023 (9 months)

Led crisis comms during several incidents, stabilizing narrative and upholding stakeholder trust. Launched Discord server and oversaw Zealy campaign execution, resulting in 8,000+ members joining in week one.

Content Strategy Crisis Communications Marketing Operations Content Creation Technical Writing Copywriting Campaign Execution

Social Media Manager

AirDAO

Nov 2022 - Jan 2023 (2 months)

Created cross-platform content (social, in-app, web) to align messaging and support product UX. Refined social strategy with analytics, focusing on high-performing content formats to raise engagement.

Social Media Management Content Creation Marketing Operations Campaign Execution Messaging Strategy Content Strategy Technical Writing Copywriting Crisis Communications

Copywriter

AirDAO

Sep 2022 - Nov 2022 (2 months)

Contributed to AirDAO's full rebrand and relaunch, improving market positioning post-TGE. Defined a new tone of voice and created communication guidelines to ensure consistency across channels.

Copywriting Content Strategy Marketing Operations Content Creation Technical Writing Campaign Execution Crisis Communications

Junior Growth Lead

Hype Partners

Mar 2021 - Aug 2021 (5 months)

Supported growth marketing for launch and community campaigns across 10+ DeFi, NFT, and L1 blockchains. Ran Twitter campaigns, wrote promotional copy, and supported PR efforts across multiple accounts.

Growth Marketing Campaigns Content Creation PR Social Media Management Campaign Execution Content Strategy

Freelance Content & Community

Freelance

Feb 2018 - Mar 2021 (3 years 1 month)

Freelanced in crypto during the early bull market while trading full-time. Ran small-scale community campaigns and created social content, gaining firsthand insight into crypto narrative cycles and community behavior.

Campaigns Content Strategy Social Media Management Marketing Operations Campaign Execution Content Creation