Hibah Muhammer

I am a Strategic Social Media Manager with experience managing and growing social media accounts across Instagram, TikTok, Pinterest, and YouTube for lifestyle, beauty, and fashion brands.

At Auya Socials, I managed social media strategy for 6 clients across fashion, beauty, and lifestyle niches, including a bespoke fashion brand, makeup brand, floral studio, jewelry brand, bookstore, and hair vendor. I developed tailored brand and content strategies for each client, produced video content and reels using Capcut, InShot, and Adobe Premiere Pro, and managed content calendars to maintain steady brand presence during key campaigns and shopping periods.

At Yolo House, I scaled a restaurant and lifestyle brand’s social media reach from 49 to 12,800 followers, representing a 26,000% growth, through targeted content strategy and consistent brand storytelling. I also grew a secondary audience segment from 763 to 17,500, a 2,193% increase, and drove community engagement from 10 to 1,200 interactions, an 11,900% improvement, through active community management and high-retention video content.

My core skills include multi-platform social media management, video content creation and editing, brand strategy and storytelling, analytics and performance optimization, and community engagement. I am proficient in tools like Canva, Adobe Creative Suite, Capcut, InShot, Hootsuite, Buffer, Meta Business Suite, and ManyChat.

I hold a B.Eng in Electrical/Electronics Engineering from the University of Benin, Edo State, Nigeria.