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Tetiana Drobina

@tetianadrobina

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Senior B2B marketing leader driving demand generation, ABM, and GTM growth for SaaS brands.

Spain

Message

What I'm looking for

I’m looking to lead B2B demand generation and GTM programs that combine ABM and multi-channel execution with performance analytics—so I can deliver measurable pipeline growth and improve conversion from MQL to SQL.

I’m a Senior B2B marketing manager with 10+ years of experience owning marketing strategies across product marketing, demand generation, and integrated campaign execution for SaaS, Technology, and Fintech. I combine digital, ABM, and field marketing to generate measurable pipeline growth across EMEA and global markets.

I’ve owned GTM end-to-end—from segmentation and positioning to launch, adoption, and monetization—translating complex insights into multi-stakeholder buyer narratives. Highlights include leading and scaling 20+ integrated programs across EMEA and US, improving MQL-to-SQL conversion by 11% and reducing CPL by 8–15%, plus increasing lead generation by 24% and reducing cost per conversion by 15% while building marketing operations and analytics infrastructure for full pipeline visibility.

Experience

Work history, roles, and key accomplishments

Senior B2B Marketing Manager

Dentsu-iProspect

Jan 2022 - Jan 2025 (3 years)

Developed and executed EMEA/global integrated demand generation and ABM programs, including audience analysis, positioning/messaging, and multi-channel campaign delivery. Optimized performance using analytics to improve KPIs such as MQL-to-SQL conversion, CPL, and ROI.

B2B Demand Generation ABM Positioning And Messaging Web Paid Social SEM SEO Email Events Performance Analytics CTR Optimization ROI Audience Targeting Funnel Optimization

Senior Product Marketing Manager

EVO Company

Jan 2020 - Jan 2022 (2 years)

Owned end-to-end GTM strategy for three B2B SaaS products, covering ICP/segmentation, positioning, and launch-to-adoption efforts. Led multi-channel lifecycle and marketing operations work, translating customer insights into buyer narratives and campaign playbooks.

Product Marketing GTM Strategy Positioning And Messaging Value Proposition Development Démos Multi channel Marketing Paid Media Search Social Email Programmatic Marketing Operations Lifecycle Thought Leadership Content Performance And SEO Agency Leadership

Marketing Manager

Contract-Based Marketing Consulting

Jan 2018 - Jan 2020 (2 years)

Provided contract-based marketing consulting and digital campaign execution for EU and Ukrainian clients in the fintech industry.

Marketing Consulting Campaign Execution Fintech Marketing

Head of Marketing Communications

PlatimunBank

Jan 2012 - Jan 2017 (5 years)

Led marketing for retail and partner banking products, card business, and online banking services, including product launches and integrated advertising programs. Managed marketing communications team and budget, ran marketing research, selected contractors, and oversaw integrated campaigns across channels.