Muhammad Arslan

Helping a restaurant in Spain boost its local growth through Local SEO and digital presence optimization. My work includes website design & development, Google Business Profile optimization with 100+ menu items, and building presence on Spanish business listings and local citations to improve Google Maps rankings. The main focus is to increase local search visibility and drive more calls, visits,

Leading organization-level Local, eCommerce & Affiliate SEO strategy at SERPsLab Worldwide.

Directing a team of SEO professionals to execute high-impact, data-driven search strategies across Local SEO, eCommerce SEO, and Affiliate SEO verticals.

Driving stronger search rankings, sustained organic traffic growth, and measurable increase in qualified leads & revenue for global clients through GBP

Focused on Off-Page and Local SEO, including link building, guest posting, citation building, GBP optimization, and local search growth.

I deliver full-cycle SEO, On-Page, Off-Page, and Technical, across Local SEO, eCommerce, and organizational websites, including GBP optimization, link building, and in-depth audits tailored to each project's goals.

Leading SEO strategy and execution across Local SEO, E-commerce SEO, and organic growth campaigns, while managing and mentoring SEO teams.

I served as the strategic lead for SEO at Creativ Digital (Australia), owning the full search strategy, On-Page, Off-Page, and Technical SEO, and driving sustained ranking growth that converted search visibility into qualified business leads.

Managed Local SEO & On-Page SEO for Professional Shades NYC - custom window treatments brand in New York. Worked on keyword research, on-page optimization, GEO, Google Business Profile optimization, and local citations (NAP listings) to improve local visibility and map pack rankings.

I spearheaded a strategic outreach and link-building initiative for Coding Temple, engineering a scalable process for identifying authoritative publishers, negotiating high-value placements, and securing premium backlinks. The campaign delivered measurable authority growth with a project value of approximately $2,000.

I designed and led the end-to-end SEO strategy for this Canada-based law firm, encompassing keyword intelligence, on-page architecture, and off-page authority building, driving sustained organic growth and long-term search dominance.

I took full ownership of FreePaani's digital presence, building its SEO foundation from zero to a competitive Google ranking. This included technical infrastructure, content strategy, and performance monitoring, establishing the brand's organic visibility as a long-term growth asset.

Managed off-page SEO for PFX Sports - UK-based boxing & MMA gear brand. Executed white-hat link building strategy including high-authority guest posting, niche edits, and blogger outreach to improve domain authority and organic visibility.

Managed end-to-end SEO operations and client portfolios. Streamlined team workflows, implemented data-driven SEO processes, and improved overall organic performance.

Dil Ka Rishta is a Pakistan-based online matrimonial platform that connects people looking for marriage proposals. Worked as an Off-Page SEO Specialist, building a strong backlink profile through link building, guest posting, directory submissions, and outreach. Improved domain authority, referring domains, and organic rankings and traffic.

I led local search strategy across 5+ Google Business Profiles for a multi-location UK business, resolving critical NAP inconsistencies and engineering visibility improvements for underperforming locations, strengthening the brand's Google Maps presence at scale.

Milkar.com is a Pakistan-based volunteering and community service platform that connects volunteers with organizations and social-impact projects. Handled off-page SEO, including link building, guest posting, directory submissions, and outreach, to strengthen the backlink profile and improve organic rankings and traffic.

Led Local SEO division with a focus on Google Business Profile (GBP) optimization, Map Pack rankings, citation management, and local lead generation.

I engineered a complete Local SEO strategy that secured the #1 Google Maps ranking for a local business, a defining result built on precision keyword targeting, on-page optimization, and Google Business Profile mastery.

Specialized in eCommerce SEO, technical SEO, product & category optimization, and site architecture to drive organic revenue growth for online stores.

Here is everything in a single paragraph:
This was an eCommerce website focused on school supplies and kids' educational toys where I led the complete A to Z SEO strategy, including in-depth keyword research, fixing all technical SEO errors, WooCommerce and URL optimization, and full content and on-page optimization, followed by a strategic off-page SEO campaign that delivered outstanding organic

Started my journey executing core SEO activities including keyword research, on-page optimization, link building, and technical audits, building a strong foundation in search engine optimization.

Worked across On-Page, Off-Page, Technical SEO, content optimization, link building, and competitor research for e-commerce projects.

I led On-Page, Off-Page, and Technical SEO execution for eCommerce projects, delivering measurable improvements in rankings, user experience, and conversion performance.

Built hands-on SEO experience across keyword research, On-Page optimization, content, and Off-Page activities.

Associate of Science in Double Mathematics and Physics from the University of the Punjab, completed from 2019 to 2021.

High School in Pre-Engineering from Govt. Shalimar Graduate College, Baghbanpura, Lahore, completed from 2014 to 2016.

Foundation Degree in Biological Sciences from The Citizens Foundation (TCF), completed from 2012 to 2014.