Swathi Buduru

SB

Looking for a job

Swathi Buduru

@swathibuduru

SEO Specialist at NorthStar Academy who increased organic traffic 135% and conversion rates 87% through SEO campaigns.

At NorthStar Academy, I ran end-to-end SEO campaigns that increased organic traffic by 135% year over year and improved conversion rates by 87%. I worked with developers on technical fixes and partnered with content writers to create SEO content aligned with E-E-A-T principles.

I also implemented Schema markup and Core Web Vitals improvements, raising page load speeds by 40%, and achieved #1–3 rankings for competitive EdTech keywords. In a freelance project, I built a WordPress website and implemented on-page and technical SEO, with performance tracking through Google Search Console and Analytics.

Experience

Work history, roles, and key accomplishments

NA

SEO Specialist

NorthStar Academy

Jan 2024 - Mar 2026 (2 years 2 months)

Spearheaded end-to-end SEO campaigns resulting in a 135% increase in organic traffic YoY and an 87% boost in conversion rates. Collaborated with developers and content writers to fix technical errors and produce SEO-optimized content.

On Page SEO Off Page SEO Technical SEO Keyword Research Competitive Analysis Google Analytics Google Search Console SEMrush Ahrefs Schema Markup Core Web Vitals Sitemaps Robots.Txt Mobile First Indexing Website speed optimization WordPress E E A T Cross Functional Collaboration

FR

WordPress Website Developer & SEO Specialist

Freelance

Built a fully functional website from scratch using WordPress and executed comprehensive on-page and technical SEO. Integrated Google Search Console and Analytics to track user behavior and site performance.

WordPress On Page SEO Technical SEO Sitemaps Robots.Txt Google Search Console Google Analytics Canva Web Design

Education

Degrees, certifications, and relevant coursework

AS

Annamacharya Institute of Technology & Sciences

Bachelor of Technology, Mechanical Engineering

Bachelor of Technology in Mechanical Engineering from Annamacharya Institute of Technology & Sciences, Rajampet, graduated in 2014.

DK

Digital Kora

Digital Marketing Course, Digital Marketing

Completed a Digital Marketing Course from Digital Kora.

GO

Google

Google Ads Search Certification, Google Ads

Earned the Google Ads Search Certification from Google.

GO

Google

Google Ads Display Certification, Google Ads

Earned the Google Ads Display Certification from Google.

GG

Google Digital Garage

The Fundamentals of Digital Marketing, Digital Marketing

Completed The Fundamentals of Digital Marketing from Google Digital Garage.

Tech stack

Software and tools used professionally

Mailchimp

Google Search Console

Slack

Asana

WordPress

Ahrefs

Moz

SEMrush

Microsoft Excel

Canva

Google Ads

Screaming Frog

Looker Studio

Availability

Looking for a job

Location

India

Authorized to work in

Salary expectations

140k+ INR

Job categories

SEO Specialist Digital Marketing Specialist

Skills

SEO On Page SEO Off Page SEO Technical SEO Keyword Research Competitive Analysis Local SEO E commerce SEO Search Engine Marketing (SEM)Google Ads Social Media Marketing Email Marketing Online Reputation Management Core Web Vitals Schema Markup

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