Sumeed Mehmood

I’m a Senior Product UI/UX Designer with 10+ years of experience shaping product design across design systems and mobile-first interfaces. I care about both craft and outcomes—designs that look considered, work well for the people using them, and hold up operationally.

In recent roles, I’ve architected and maintained scalable design systems to improve cross-visual harmony and efficiency. I’ve also engineered gamification modules that boosted user engagement by 28% and improved 30-day retention by 12%, while building interfaces for social apps and Web3 wallets used by 25k+ users—reducing task completion time by 22%.

I lead end-to-end UI/UX lifecycles for high-traffic web and mobile assets, from wireframing through prototyping and final hand-off. I run usability testing and iterate core flows based on user feedback to improve task success rates, and I collaborate closely with PMs and engineers to translate requirements into high-quality UX.

Beyond execution, I guide design direction and review the work of junior/contract designers across product initiatives. I’m comfortable partnering through the full product journey—starting with information architecture, moving through process flows and site maps, and driving post-launch outcomes—while also supporting implementation through front-end fundamentals.