Open to opportunities

Srushti Soni

@srushtisoni

Message

I build intuitive B2B SaaS and enterprise products from zero to launch.

India

Message

What I'm looking for

I'm looking to build intuitive, accessible B2B SaaS and enterprise products from zero to one, partnering closely with product and engineering to establish scalable design systems and deliver measurable user and business outcomes.

At RetailStat, I lead end-to-end design for an enterprise analytics suite, building its centralized design system and shipping products including Asset Review, Ranked by Store, and AI-assistant interaction concepts. I turn complex requirements into accessible, production-ready workflows alongside product and engineering teams.

Previously at Momentum91, I helped launch a B2B SaaS webinar platform that generated $150K+ in sales within six months and was adopted by Huawei, Mercer, NHS, and 200+ SMBs. I also improved conversion, engagement, usability, and trial sign-ups through website, product, landing-page, and campaign design.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Designer

Current

ProductSquads

Jun 2025 - Present (1 year 3 months)

Sole and first designer for RetailStat's enterprise analytics suite, owning design end to end from problem framing to developer handoff. Built and scaled a centralized design system, designed Asset Review, and shipped 22 UX flows for Ranked by Store within a one-month timeline.