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srishti raiSR
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srishti rai

@srishtirai

Associate Product Designer driving measurable UX and product growth.

India
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What I'm looking for

I seek a collaborative product-design role where I can drive user-centered design, scale design systems, and deliver measurable growth while working in cross-functional Agile teams.

I am an Associate Product Designer with hands-on experience leading end-to-end UI/UX initiatives that delivered measurable business impact. I focus on designing scalable systems and delightful experiences informed by rigorous user research.

At Trademo, I led a redesign for a major client that increased account growth by 40% and boosted engagement time by 28%, while also improving SEO and conversion metrics across the website.

I introduced a streamlined onboarding flow that reduced CSM involvement by 40% and improved retention, revamped analytics interactions to raise CTR by 35%, and established a foundation for a cross-product design system to accelerate development.

I bring strong research and collaboration skills—conducting primary and secondary UX research across multiple product lines, working in Agile/Scrum environments, and using tools like Figma, Adobe CC, Miro, and Jira to deliver polished, accessible, and user-centered products.

Experience

Work history, roles, and key accomplishments

TR
Current

Associate Product Designer

Trademo

Jul 2024 - Present (1 year 2 months)

Led UI/UX redesign for an Intel product driving 40% account growth and 28% higher engagement; revamped company profile pages to improve SEO and CTR while reducing bounce rate. Introduced onboarding and analytics improvements that cut CSM involvement by 40%, increased retention, and boosted CTR across sorting filters by 35%.

Education

Degrees, certifications, and relevant coursework

Netaji Subhas University of Technology (NSUT) logoN(

Netaji Subhas University of Technology (NSUT)

Bachelor of Design, Design

2020 - 2024

Grade: CGPA: 8.7

Completed a Bachelor of Design (B.Des) with a CGPA of 8.7, focusing on design fundamentals and practical projects between 2020 and 2024.

HH

HHPS

12th Grade, Higher Secondary Education

2018 - 2020

Grade: 88.8%

Completed 12th grade with a percentage of 88.8% during 2018–2020.

Tech stack

Software and tools used professionally

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srishti rai - Associate Product Designer - Trademo | Himalayas