Open to opportunities

srishti rai

@srishtirai

Message

Associate Product Designer driving measurable UX and product growth.

India

Message

What I'm looking for

I seek a collaborative product-design role where I can drive user-centered design, scale design systems, and deliver measurable growth while working in cross-functional Agile teams.

I am an Associate Product Designer with hands-on experience leading end-to-end UI/UX initiatives that delivered measurable business impact. I focus on designing scalable systems and delightful experiences informed by rigorous user research.

At Trademo, I led a redesign for a major client that increased account growth by 40% and boosted engagement time by 28%, while also improving SEO and conversion metrics across the website.

I introduced a streamlined onboarding flow that reduced CSM involvement by 40% and improved retention, revamped analytics interactions to raise CTR by 35%, and established a foundation for a cross-product design system to accelerate development.

I bring strong research and collaboration skills—conducting primary and secondary UX research across multiple product lines, working in Agile/Scrum environments, and using tools like Figma, Adobe CC, Miro, and Jira to deliver polished, accessible, and user-centered products.

Experience

Work history, roles, and key accomplishments

Current

Associate Product Designer

Current

Trademo

Jul 2024 - Present (1 year 11 months)

Led UI/UX redesign for an Intel product driving 40% account growth and 28% higher engagement; revamped company profile pages to improve SEO and CTR while reducing bounce rate. Introduced onboarding and analytics improvements that cut CSM involvement by 40%, increased retention, and boosted CTR across sorting filters by 35%.

Figma Interaction Design Prototyping UX Research Design Systems User Onboarding Jira