SOURAV KUMMAR DUTTAA
@souravkummarduttaa
Design Director with 22+ years leading customer-centric fashion, footwear, accessories, and licensed IP product design.
What I'm looking for
I’m a fashion design leader with 22+ years of experience directing product design across fashion, accessories, footwear, and licensed IP for leading retail organizations. I drive sales growth (up to 72% YoY), lead cross-functional design teams, and own end-to-end product lifecycle—from trend forecasting through to retail execution across India and UAE markets.
I combine two decades of fashion design leadership with formal UX/UI and graphic design certification, applying a customer-centric, minimalistic design philosophy to product development. In my current role, I spearhead seasonal design direction, manage licensed Disney and Marvel accessory options, lead a team of 5 designers, and focus on the 0–4 years age group across all wardrobe segments.
Experience
Work history, roles, and key accomplishments
Design Head
Firstcry.com (Brainbees Solutions Pvt Ltd)
Nov 2021 - Present (4 years 8 months)
Spearheads design direction for multiple kidswear and licensed footwear/accessories categories, overseeing large-scale option development and brand assortment. Leads a team of designers and drives customer-centric, minimalistic design for the 0–4 years age group while improving sales performance.
Senior Manager Design
Reliance Retail Ltd
Apr 2014 - Nov 2021 (7 years 7 months)
Leads design initiatives across fashion and lifestyle brands within Reliance Retail, including Trends and AJIO. Manages product design across multiple retail formats and oversees DNMX men’s and youth boys’ wear design for ages 8–16 years.
Executes creative direction under Mattel Inc. governance and serves as creative consultant and designer for Barbie, Hot Wheels, and Fisher-Price brands in India. Manages product design initiatives spanning soft goods and hard goods.
Sr. Manager Design
Inkfruit.com
Dec 2011 - May 2013 (1 year 5 months)
Guides design direction for assistants and external vendors, including style development and material/trim selection. Interprets global fashion concepts and trends and creates graphic interpretations for new product launches.
Fashion Design Manager
SDR Clothing Pvt Ltd
May 2010 - Dec 2011 (1 year 7 months)
Fashion design manager responsible for fashion design work at SDR Clothing Pvt Ltd.
Assistant Manager Design
KayTee Corporation
Mar 2009 - Apr 2010 (1 year 1 month)
Assistant manager of design supporting fashion design activities at KayTee Corporation.
Sr. Executive Designer
Globus
Jul 2007 - Apr 2009 (1 year 9 months)
Senior executive designer working on design responsibilities at Globus.
Sr. Assistant Designer
Priya Inc
Feb 2007 - Jul 2007 (5 months)
Senior assistant designer with design responsibilities at Priya Inc.
Associate Designer (Couture)
Narendra Kumar Ahmed
Dec 2003 - Feb 2006 (2 years 2 months)
Associate designer (including couture and fashion week work) at Narendra Kumar Ahmed.
Education
Degrees, certifications, and relevant coursework
Wigan & Leigh, UK
Post Graduate Diploma, Fashion Technology
2005 - 2007
Completed a 2-year full-time Post Graduate Diploma in Fashion Technology at Wigan & Leigh.
SASMIRA
Post Graduate Diploma, Fashion Merchandising
2002 - 2003
Completed a 1-year full-time Post Graduate Diploma in Fashion Merchandising from SASMIRA (Maharashtra State Board of Technical Education).
University of Mumbai
Bachelor of Fine Art, Textile Design
1999 - 2002
Earned a Bachelor of Fine Art (Textile Design) through a 4-year full-time degree program.
University of Mumbai
Bachelor of Science, Chemistry
1996 - 1998
Earned a Bachelor of Science in Chemistry through a 3-year full-time degree program.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
behance.net/SouravDesignsJob categories
Skills
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