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SOURAV KUMMAR DUTTAASD
Open to opportunities

SOURAV KUMMAR DUTTAA

@souravkummarduttaa

Design Director with 22+ years leading customer-centric fashion, footwear, accessories, and licensed IP product design.

India
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What I'm looking for

I’m looking for a Design Director role where I can lead design strategy and team growth for an innovative consumer brand, using my customer-centric, minimalistic approach to deliver licensed and category-focused fashion products.

I’m a fashion design leader with 22+ years of experience directing product design across fashion, accessories, footwear, and licensed IP for leading retail organizations. I drive sales growth (up to 72% YoY), lead cross-functional design teams, and own end-to-end product lifecycle—from trend forecasting through to retail execution across India and UAE markets.

I combine two decades of fashion design leadership with formal UX/UI and graphic design certification, applying a customer-centric, minimalistic design philosophy to product development. In my current role, I spearhead seasonal design direction, manage licensed Disney and Marvel accessory options, lead a team of 5 designers, and focus on the 0–4 years age group across all wardrobe segments.

Experience

Work history, roles, and key accomplishments

Firstcry.com (Brainbees Solutions Pvt Ltd) logoFL
Current

Design Head

Firstcry.com (Brainbees Solutions Pvt Ltd)

Nov 2021 - Present (4 years 8 months)

Spearheads design direction for multiple kidswear and licensed footwear/accessories categories, overseeing large-scale option development and brand assortment. Leads a team of designers and drives customer-centric, minimalistic design for the 0–4 years age group while improving sales performance.

Reliance Retail Ltd logoRL

Senior Manager Design

Reliance Retail Ltd

Apr 2014 - Nov 2021 (7 years 7 months)

Leads design initiatives across fashion and lifestyle brands within Reliance Retail, including Trends and AJIO. Manages product design across multiple retail formats and oversees DNMX men’s and youth boys’ wear design for ages 8–16 years.

Inkfruit.com logoIN

Sr. Manager Design

Inkfruit.com

Dec 2011 - May 2013 (1 year 5 months)

Guides design direction for assistants and external vendors, including style development and material/trim selection. Interprets global fashion concepts and trends and creates graphic interpretations for new product launches.

SL

Fashion Design Manager

SDR Clothing Pvt Ltd

May 2010 - Dec 2011 (1 year 7 months)

Fashion design manager responsible for fashion design work at SDR Clothing Pvt Ltd.

KC

Assistant Manager Design

KayTee Corporation

Mar 2009 - Apr 2010 (1 year 1 month)

Assistant manager of design supporting fashion design activities at KayTee Corporation.

GL

Sr. Executive Designer

Globus

Jul 2007 - Apr 2009 (1 year 9 months)

Senior executive designer working on design responsibilities at Globus.

PI

Sr. Assistant Designer

Priya Inc

Feb 2007 - Jul 2007 (5 months)

Senior assistant designer with design responsibilities at Priya Inc.

NA

Associate Designer (Couture)

Narendra Kumar Ahmed

Dec 2003 - Feb 2006 (2 years 2 months)

Associate designer (including couture and fashion week work) at Narendra Kumar Ahmed.

Education

Degrees, certifications, and relevant coursework

WU

Wigan & Leigh, UK

Post Graduate Diploma, Fashion Technology

2005 - 2007

Completed a 2-year full-time Post Graduate Diploma in Fashion Technology at Wigan & Leigh.

SA

SASMIRA

Post Graduate Diploma, Fashion Merchandising

2002 - 2003

Completed a 1-year full-time Post Graduate Diploma in Fashion Merchandising from SASMIRA (Maharashtra State Board of Technical Education).

University of Mumbai logoUM

University of Mumbai

Bachelor of Fine Art, Textile Design

1999 - 2002

Earned a Bachelor of Fine Art (Textile Design) through a 4-year full-time degree program.

University of Mumbai logoUM

University of Mumbai

Bachelor of Science, Chemistry

1996 - 1998

Earned a Bachelor of Science in Chemistry through a 3-year full-time degree program.

Tech stack

Software and tools used professionally

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