Soumyajit Halder

At Orat, I create visual assets for product launches, seasonal campaigns, and daily social media content for a women’s Indian ethnic wear brand. I also produce motion graphics and edit product videos, fashion lookbooks, and behind-the-scenes footage.

I help maintain a consistent brand identity across digital platforms and manage social media content calendars, from planning and scheduling to optimisation. I work with marketing and sales teams to develop campaigns aligned with business objectives.

I’ve contributed to campaigns that increased brand visibility and customer engagement, and streamlined content workflows to improve production efficiency. Through freelance projects, I’ve also created promotional videos, motion graphics, and social media creatives for various clients.