Open to opportunities

Sonali Bisht

@sonalibisht

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Digital marketing executive focused on SEO, SEM, and results-driven ad campaigns.

India

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What I'm looking for

I seek digital marketing roles focused on SEO/SEM and paid campaigns where I can drive measurable traffic and ROI, collaborate with cross-functional teams, and grow into broader marketing responsibilities.

I am a digital marketing executive with hands-on experience in SEO, SEM, Google and Meta Ads, and website optimization. Trained under SEO expert Pankaj Kumar, I have worked on live projects and freelanced for clients such as Cozycoir and Malhotra Art Press.

I successfully ranked targeted keywords on Google’s first and second pages, improved organic visibility, and boosted website traffic through focused SEO strategies and campaign optimization. I also planned and ran basic Google and Meta ad campaigns to increase reach, engagement, and lead generation.

In a previous role as an RCM Billing Executive, I collaborated across multiple teams to ensure accurate claim submissions, investigated and resolved denials, and maintained high data accuracy and compliance. I combine analytical tools like Google Analytics and SEMrush with practical website management using WordPress to deliver measurable results.

I bring strong problem-solving, time management, and client communication skills, and I am passionate about building result-driven campaigns that enhance online visibility and return on investment for brands.

Experience

Work history, roles, and key accomplishments

RCM Billing Executive

Yogesher Pvt

Dec 2022 - May 2025 (2 years 5 months)

Processed billing tasks across Eligibility, Charges, Payment Posting and Rejections, ensured accurate claim submissions and timely processing, and investigated denials to improve claim acceptance rates. Coordinated workflows to reduce processing errors and maintain revenue flow.

Revenue Cycle Management Medical Billing Claims Processing Denial Management Compliance Team Coordination Payment Posting

Digital Marketing Executive

Freelance

Jan 2020 - Dec 2023 (3 years 11 months)

Managed multiple freelance digital marketing projects (Cozycoir, Malhotra Art Press, YatraHills) that improved search performance, ranked targeted keywords on Google 1st/2nd pages, and increased ad ROI. Planned and ran Google & Meta ad campaigns boosting reach, engagement, and lead generation.

SEO SEM Google Ads Meta Ads Google Analytics Google Search Console WordPress SEMrush

Education

Degrees, certifications, and relevant coursework

University of Delhi, School of Open Learning

Bachelor of Arts, Arts

2020 - 2023

Activities and societies: Managed freelance projects (Cozycoir, Malhotra Art Press), trained in digital marketing under Pankaj Kumar, completed practical SEO/SEM campaigns.

Completed Bachelor of Arts (B.A.) Programme via DU School of Open Learning while managing freelance digital marketing projects and live campaigns.