Open to opportunities

Sofi Vergara

@sofivergara

Message

Communications student passionate about content creation and audiovisual production.

Mexico

Message

What I'm looking for

I am looking for opportunities that allow me to grow creatively and technically in a dynamic environment.

I am a dedicated communications student in my eighth semester at Instituto Tecnológico y de Estudios Superiores de Monterrey, passionate about content creation, audiovisual productions, and video editing. My goal is to integrate my technical and creative skills into projects that transform ideas into impactful and effective visual messages.

Throughout my academic journey, I have been involved in various projects that have honed my skills in communication strategy and media production. Notably, I led the communication efforts for the First Congress of Innovation and Entrepreneurship in Creative Industries, where I produced promotional videos and developed strategies to enhance the event's visibility. My work on the Nutella B-Ready project involved creating strategic social media recommendations and assessing digital communication effectiveness, showcasing my ability to analyze audience interests and behaviors.

My commitment to excellence was recognized when I received the Excelencia Tec award for outstanding performance in a journalistic project. I am eager to apply my skills in a professional setting and contribute to innovative projects that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Current

Communications Student

Current

Instituto Tecnológico y de Estudios Superiores de Monterrey

Aug 2023 - Present (1 year 10 months)

Communications student with a focus on content creation, audiovisual productions, and video editing. Engaged in various academic projects that involve developing communication strategies and producing multimedia content.

Adobe Premiere Pro DaVinci Resolve Canva Time Management Resilience Spanish

Advertising Strategy Team Member

Revive by Grupo Omnilife-Chivas

Aug 2023 - Dec 2023 (4 months)

Developed an advertising proposal for the REVIVE sustainability program, including market research and a comprehensive media plan with budget and KPIs.

Market Research Media Planning Advertising Strategy Budget Management Adobe Premiere Pro Video Production

Head of Communication

First Congress of Innovation and Entrepreneurship in Creativ

Nov 2023 - Dec 2023 (1 month)

Managed communication efforts for the congress, including production of promotional videos and social media content to enhance event visibility.

Video Production Social Media Management Communication Strategy Team Leadership Adobe Premiere Pro Time Management

Communication Strategy Team Member

Nutella B-Ready Project

Feb 2023 - Mar 2023 (1 month)

Contributed to the development of strategic social media recommendations to enhance product positioning among young consumers. Conducted qualitative research and created audiovisual content.

Social Media Strategy Audience Research Content Creation Adobe Premiere Pro Communication Skills Team Collaboration Digital Marketing Video Editing Canva

Education

Degrees, certifications, and relevant coursework

Instituto Tecnológico y de Estudios Superiores de Monterrey

Bachelor of Communications, Communications

2020 -

Activities and societies: Involved in academic projects such as developing strategic social media recommendations for Nutella B-Ready and creating advertising proposals for the REVIVE sustainability program.

Communications student in the eight semester, passionate about content creation, audiovisual productions, and video editing. My purpose is to integrate my technical and creative skills into projects aimed at transforming ideas into impactful and effective visual messages.