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Sofía Bárnez

@sofabrnez

Digital Content Creator at BBVA Creative who managed content for bbva.com and created AI solutions to streamline content workflows.

Spain
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At BBVA Creative, I created, edited, and optimized digital content for bbva.com, publishing and maintaining pages through WordPress and WPBakery. I also analyzed content performance and created AI-based solutions to streamline content creation, editing, and management.

As a freelance graphic designer, I create visual materials for print, packaging, websites, and social media, keeping brand identity and user experience in mind. I’ve also created made-to-measure rhythmic gymnastics leotards, from the initial brief through the final visual pattern.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

DF

Deusto Formación

Curso Superior de Diseño Gráfico y Visual, Graphic and Visual Design

Completed a higher course in graphic and visual design in 2025.

Universidad de Alicante logoUA

Universidad de Alicante

Máster en Estudios Literarios, Literary Studies

Completed a Master's degree in Literary Studies in 2024.

Universidad Jaume I logoUI

Universidad Jaume I

Grado en Comunicación Audiovisual, Audiovisual Communication

Completed a Bachelor's degree in Audiovisual Communication in 2023.

Tech stack

Software and tools used professionally

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