Smith Patel
@smithpatel
Data Analyst at Numerator who maintained 99%+ accuracy in FMCG consumer panel data and built analytics projects in Power BI and Fabric.
IndiaWhat I'm looking for
At Numerator, I applied brand and category attribution rules across a large-scale FMCG Consumer panel, achieving 99%+ data accuracy. I also validated datasets used in household penetration and market share analysis.
I resolved around 20 complex data quality and attribution tickets annually through Jira, consistently meeting SLAs. My work focused on keeping consumer panel data accurate for downstream analytics and reporting.
To move into modern Business Intelligence and Data Engineering, I’ve developed skills in SQL, Power BI, and Microsoft Fabric, and earned the Microsoft Certified: Power BI Data Analyst Associate (PL-300) certification.
In my projects, I created an end-to-end supply chain analytics report in Microsoft Fabric with a live DirectQuery Power BI report over a 1.25M-row star schema. I also built an FMCG consumer panel analytics report in Power BI, including data cleaning, a star schema, DAX measures, and an interactive dashboard.
Experience
Work history, roles, and key accomplishments
Data Analyst
Numerator
Jan 2021 - Apr 2026 (5 years 3 months)
Applied brand and category attribution rules across a large-scale FMCG consumer panel, achieving 99%+ data accuracy. Resolved complex data quality and attribution tickets via Jira, consistently meeting SLAs.
Digital Marketing Executive
Consumer Sketch
Jan 2019 - Oct 2020 (1 year 9 months)
Executed digital marketing campaigns and supported marketing operations.
SEO Executive
Ehub Experts
Apr 2018 - Dec 2018 (8 months)
Implemented SEO strategies to improve search engine rankings and drive organic traffic.
CSR
2Coms
Aug 2016 - Apr 2018 (1 year 8 months)
Performed corporate social responsibility duties and supported related initiatives.
Education
Degrees, certifications, and relevant coursework
Gujarat Technological University
Bachelor of Engineering, Computer Science & Engineering
2012 - 2016
Bachelor of Engineering in Computer Science & Engineering from Gujarat Technological University, completed in July 2016.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
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