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Simran Arora

@simranarora7

I build ad measurement and data platforms that turn complex campaign data into actionable advertiser metrics.

United States
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At Walmart Connect, I build CTV ad measurement capabilities for Vizio Homescreen, Direct IO, and programmatic campaigns through The Trade Desk.

I designed Airflow-driven Data Clean Room pipelines using LiveRamp, Hive, Spark, and GCS, and built reporting and attribution workflows for ROAS, eCPM, match rate, impressions, conversions, and revenue. My work supports partner integrations including Vizio, Disney, Meta, and TTD for advertiser measurement initiatives valued at roughly $35M–$50M each.

Previously at Amazon, I built Java APIs and validation libraries for Alexa Smart Home Dash Replenishment, reducing runtime exceptions by 70%, and developed Python and AWS data pipelines that centralized cloud availability analytics across regions.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

New York University logoNU

New York University

Master of Science, Computer Science

2019 - 2021

Grade: 3.75

Pursued a Master of Science in Computer Science at New York University, achieving a GPA of 3.75.

Tech stack

Software and tools used professionally

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