Simple User

Spearheaded the redesign of the Anderton Center's website, launched strategic advertising campaigns, and developed sophisticated flyers. These efforts modernised their online presence, significantly improved user engagement among university students and received highly positive feedback from stakeholders.

Commissioned by the NHS, I led the design of a sepsis awareness campaign. Through innovative and impactful design, I produced posters that effectively highlighted the often-overlooked risks of sepsis, while communicating critical information and emergency contacts. The Sepsis Trust commended my approach, contributing to a notable increase in awareness and engagement.

Additionally, I collaborated with The Alice Ruggles Trust on a targeted campaign aimed at educating younger audiences about harmful behaviours. To resonate with this demographic, I created custom illustrations of characters that vividly conveyed the consequences of these behaviours, successfully translating the trust’s message in a way that was both accessible and impactful.

Grade: Distinction A**

Achieved a BTEC Level 3 in Graphic Design with a Distinction A**. Developed foundational skills in graphic design principles and practices, preparing for further studies in the field.

Grade: First Class Honours, 2:1

Activities and societies: Undertook dissertation research on topics such as 'The Impact of Visual Storytelling in Digital Marketing' and 'Exploring the Role of Typography in Brand Identity Design'. Key modules included Advertising and Marketing Design, Motion Graphics, Print and Packaging Design, and Branding and Identity Design.

Completed a Bachelor of Arts in Graphic Design, demonstrating proficiency in key design software including Adobe Photoshop, Illustrator, and Procreate. Gained practical experience in advertising, motion graphics, print, and packaging design, alongside studies in design theory, sustainable practices, and branding.