At Expandi, I own product design end to end with the founders, product and engineering teams. I redesigned sign-up around trust, taking it from 13 steps to 6, and have redesigned five core product surfaces.
At Expandi, I also rebuilt the campaign builder's mental model after tracing support tickets to it, and shipped the work in five phases. Earlier, I owned the website and sign-up funnel, redesigning and rebuilding 35+ pages; as a Shopify Designer and Developer at Fiverr Pro, I designed and built 130+ stores.

