At Openprovider, I've grown from rebuilding the brand and website to owning core product flows, including a quick-purchase Membership journey that lifted Basic S purchases by 54%.
I'm currently redesigning the Reseller Control Panel, building a unified design system, and using PostHog, Microsoft Clarity, funnels, and A/B testing to guide decisions. I also mentor junior designers and serve as a go-to UX partner across the company.
For Procys, I led an end-to-end redesign of an AI document-processing platform, introduced shadcn and PostHog, and designed an AI invoice builder from concept to controlled rollout in roughly one week.
Earlier at Amplifyn, I progressed from UX Designer to User Experience Lead, building design systems and shipping products for NZ Safety Blackwoods, Multiplier, and other enterprise platforms. I bring a full-process approach spanning research, workflows, wireframes, high-fidelity UI, interactive design, handoff, and build reviews.
