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Shubham Mittal

@shubhammittal

Data Engineer II at Media IQ Digital who raised campaign match-rate coverage to 99%.

At Media IQ Digital, I own the SSR Transparent Campaign re-architecture as pipeline DRI, delivering event-driven ingestion, safe Delta writes and deletes, orphan cleanup, and 100% output-schema validation in production. I also directed a 62-scenario test matrix to validate production readiness.

I modernized HDC data-quality pipelines across Xandr, TTD, and DV360, raising campaign match-rate coverage from 57.5% to 99% and financial match rate from 31.4% to 100% for matching campaigns. I also led the Data Health dashboard build and delivered a 180-day DV360 feature-store backfill.

Earlier at Media IQ Digital, I led a team of 2–4 data engineers building a scalable feature store and reduced Roku DSP Databricks compute by 60–70%. I’ve also built data activation and ETL pipelines, AWS-backed systems for Tableau reporting, and a personal engineering portfolio site.

Experience

Work history, roles, and key accomplishments

Current

Data Engineer II

Current

Media IQ Digital

Jan 2026 - Present (10 months)

Owned the SSR Transparent Campaign re-architecture as pipeline DRI, delivering event-driven ingestion, safe Delta writes/deletes, orphan cleanup, and 100% output-schema validation in production. Authored full documentation set and directed a 62-scenario test matrix for production readiness.

Python SQL PySpark Spark SQL AWS Databricks Unity Catalog ETL Architectures MLOps DataOps CI CD Batch Processing Pandas Tableau MySQL Qubole

Software Engineer II

Media IQ Digital

Oct 2024 - Jan 2026 (1 year 3 months)

Architected and maintained shared backend infrastructure for MLOps and DataOps, standardizing reusable project templates adopted across data engineering, ML engineering, and DevOps teams. Modernized HDC data-quality pipelines across 3 DSPs, raising campaign match-rate coverage from 57.5% to 99% and financial match rate from 31.4% to 100%.

Python SQL PySpark Spark SQL AWS Databricks Unity Catalog ETL Architectures MLOps DataOps CI CD Batch Processing Pandas Tableau MySQL Qubole

Data Engineer I

Media IQ Digital

Jul 2021 - Sep 2023 (2 years 2 months)

Collaborated with analysts, data scientists, product owners, and business experts in a cross-functional agile team to develop and optimize data activation pipelines for multiple DSPs. Designed and implemented real-time email alerting to detect campaign anomalies and automated data fetching from multiple DSPs to improve reporting accuracy.

Python SQL PySpark Spark SQL AWS Databricks Unity Catalog ETL Architectures MLOps DataOps CI CD Batch Processing Pandas Tableau MySQL Qubole

Data Engineer Intern

Media IQ Digital

Jan 2021 - Jun 2021 (5 months)

Assisted in migrating team workflows from Qubole to Databricks, improving pipeline efficiency and streamlining processing. Automated data extraction and processing from internal support channels using Zapier, improving reporting accuracy and accessibility.