Shubham Kumbhar
@shubhamkumbhar
I measure advertising impact and turn audience data into actionable brand insights.
IndiaWhat I'm looking for
At JioHotstar, I conduct Brand Lift Studies for major sports events, measuring campaign impact across Connected TV, mobile, and linear TV.
I design custom studies to track real-time audience lift during live campaigns and deliver reports and presentations on ROI, brand awareness, and ad effectiveness. I also create industry case studies and support sports metadata tagging and structuring to improve ad targeting and content discoverability.
Previously, I built employee-retention analytics models and interactive dashboards using Tableau, Power BI, Excel, and MySQL. My project work includes exploratory analysis of Titanic survival patterns and US traffic accident trends, and I continue learning machine learning and new data skills.
Experience
Work history, roles, and key accomplishments
Conducted Brand Lift Studies for major sports events, measuring campaign impact across Connected TV, Mobile, and Linear TV. Delivered insight-rich reports and presentations to top brands, highlighting ROI, brand awareness, and ad effectiveness.
Intern
ExcelR
Sep 2023 - Mar 2024 (6 months)
Leveraged Tableau, Power BI, Excel, and MySQL to build HR analytics models focused on employee retention, using data extraction, transformation, and visualization techniques.
Intern
Prodigy Infotech
Nov 2023 - Dec 2023 (1 month)
Performed EDA on Titanic passenger data to uncover survival patterns and analyzed US traffic accident data to detect trends in frequency and severity.
Education
Degrees, certifications, and relevant coursework
Excelr Institute of Data Science
Certified Data Analyst, Data Science
Grade: Distinction
Certified Data Analyst completion with distinction in 2024.
Ismail Yusuf College
Bachelor of Science, Chemistry
Bachelor's in Science with specialization in Chemistry, completed in 2023.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Skills
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