Riya User
@riyauser1
Detail-oriented SEO & keyword specialist driving search visibility, traffic, and conversions.
IndiaWhat I'm looking for
I am a detail-oriented SEO and keyword research specialist with 5+ years of experience delivering measurable search visibility and traffic gains across diverse industries. I build keyword-driven roadmaps, content briefs, and funnel-based clusters that inform organic and paid strategies.
My hands-on experience ranges from structured data implementation across hundreds of pages and competitor/backlink audits to automating keyword performance reports for improved accuracy. I have a proven track record improving local rankings, increasing impressions, and growing site traffic significantly.
I collaborate closely with content, product, and sales teams to align SEO with broader business goals, and I leverage tools like SEMrush, Ahrefs, Screaming Frog, GA4, Looker Studio, and UI Path to turn data into action and sustained ranking improvements.
Experience
Work history, roles, and key accomplishments
SEO Specialist
Yadara
Jun 2025 - Present (4 months)
Conducted keyword research for 1,400+ ticketing pages, built intent-based keyword clusters, implemented structured data across 500+ pages to boost CTR, and performed competitor/backlink audits to refine targeting.
SEO Specialist
411 Locals
May 2024 - Jan 2025 (8 months)
Optimized 30+ client websites, built keyword-driven SEO roadmaps, restructured content and internal linking, and increased local rankings by 35% and GMB impressions by 20%.
Senior Associate, Digital Marketing
Embibe
Mar 2022 - Apr 2023 (1 year 1 month)
Conducted keyword research for YouTube and blog SEO, automated keyword performance reporting using UI Path to improve accuracy, and aligned SEO strategy with editorial planning.
Associate, Digital Marketing
Unacademy
Dec 2020 - Mar 2022 (1 year 3 months)
Implemented keyword-driven SEO strategies for YouTube and social media, optimized metadata to improve discoverability, and analyzed content performance to refine keyword tactics.
Digital Marketing Specialist
Heyfolio
Jun 2019 - Nov 2020 (1 year 5 months)
Led end-to-end digital projects, revamped website to grow traffic from 900 to 4,000+ monthly visitors, designed social campaigns and paid ad strategies that drove 10K+ users per campaign.
Education
Degrees, certifications, and relevant coursework
St. Joseph's Engineering College, VTU
Bachelor of Engineering, Computer Science
Completed a Bachelor of Engineering in Computer Science from St. Joseph's Engineering College affiliated with Visvesvaraya Technological University in 2017.
CDCoursera (University of California, Davis)
Certificate, Search Engine Optimization
Completed the Advanced SEO certification through Coursera offered by University of California, Davis.
CICoursera (University of Illinois)
Certificate, Digital Media and Marketing
Completed the Digital Media & Marketing Strategies certification through Coursera offered by the University of Illinois.
Edupro Academy
Certificate, Digital Marketing
Completed a Digital Marketing course through Edupro Academy.
GSGoogle Skillshop
Certificate, Programmatic Advertising
Completed Programmatic Advertising certification through Google Skillshop.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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