Open to opportunities

Shraddha Rathi

@shraddharathi

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Visual designer creating impactful solutions through innovative design.

India

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to meaningful projects and continue to grow as a designer.

I am a visual designer driven by the goal of creating a meaningful impact on society through design. With a keen eye for detail and a passion for creativity, I thrive on bringing innovative solutions to the table. My deep interest in branding and information design fuels my work, and I am known for my passion, resilience, and hard work.

In my current role as a Senior Visual Designer at ZS Associates, I have designed various presentation materials, developed user-centric microsites, and executed end-to-end design of training modules. My efforts have led to strengthened client relationships and business growth. I also initiated an internal team engagement program that earned widespread recognition, showcasing my ability to lead and inspire.

My freelance work as a Creative Director has allowed me to design logos and brand identities for diverse industries, enhancing brand visibility and engagement. I am always eager to explore new opportunities that allow me to learn and grow in my professional journey.

Experience

Work history, roles, and key accomplishments

Current

Creative Director and Visual Designer

Current

Freelancing

May 2021 - Present (4 years)

Designed logos, brand identities, and packaging for various industries including real estate, beauty, tech, and FMCG. Developed impactful logos for international entrepreneurs and created custom websites and WordPress sites tailored to client needs.

Logo Design Brand Identity Website Design WordPress Adobe Illustrator Adobe Photoshop Figma Typography Layout Design

Current

Senior Visual Designer

Current

ZS Associates

Jun 2021 - Present (3 years 11 months)

Designed various presentation materials including PPT decks, infographics, print, and video storyboards to enhance client communication. Developed a user-centric microsite for a leading pharmaceutical client, delivering a seamless digital experience that drove business growth and strengthened client relationships. Executed end-to-end design of training modules and successfully managed client visit

Presentation Design Infographics Print Design Storyboarding Microsite Development User Centric Design Event Planning Branding Gamification

Graphic Design Intern

The Minimalist

Feb 2021 - Jun 2021 (4 months)

Collaborated on diverse client branding projects, contributing to the development and enhancement of brand identities. Assisted in generating everyday creative assets for multiple projects, ensuring consistency and quality across various deliverables.

Branding Adobe Illustrator Adobe Photoshop Typography Layout Design

Education

Degrees, certifications, and relevant coursework

MIT Institute of Design

Master of Graphic Design, Graphic Design

2019 - 2021

Pursued a Master's degree focusing on Graphic Design principles and practices. Developed advanced skills in visual communication, typography, and layout design.