At Himachal Pradesh University Business School, I’m researching consumer and business perceptions of green packaging. I collected and analysed survey data from 480 consumers and 45 businesses, integrating life cycle assessment, statistical analysis and carbon-intensity modelling.
In my packaging projects, I modelled cradle-to-gate impacts for six materials and used an optimised material-selection scenario to identify a modelled 52.1% potential reduction in weighted-average carbon intensity. I also developed consumer and business sustainability indices and mapped environmental indicators to ESRS E1 and E5 reporting data points.

