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Shireen Shaikh

@shireenshaikh

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Senior SEO Specialist at Velocity Media Lab, applying AI to improve organic rankings and website visibility.

India

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What I'm looking for

I’m looking to keep learning and use my skills to contribute effectively and add value to an organization.

At Velocity Media Lab, I developed and implemented SEO strategies that incorporated AI-based approaches to improve organic rankings and website visibility. I used AI-powered tools and automation for keyword research, content optimization, competitor tracking, and search intent analysis.

I also performed website audits and worked with content teams to align SEO activities with business goals. I applied AI insights to on-page content, metadata, schema, and internal linking, and maintained monthly SEO reports and ranking trackers.

Previously, I managed SEO activities at Buzzinga Digital, NetBiz System Pvt Ltd, ALFA KPO PVT LTD, and Creative Web Solution. My work included technical audits, keyword research, link building, local SEO, and paid campaigns; at Velocity Media Lab, I also mentored interns on SEO processes and tools.

Experience

Work history, roles, and key accomplishments

SR. SEO Specialist

Velocity Media Lab

Feb 2024 - Mar 2026 (2 years 1 month)

Developed and implemented SEO strategies, incorporating AI-based approaches to improve organic rankings and website visibility. Performed detailed website audits and worked closely with content teams to align SEO activities with business goals.

SEO AI Keyword Research Competitive Analysis Content Optimization Schema Internal Linking Google Analytics Google Search Console SEMrush Ahrefs Project Documentation Mentorship

Senior SEO Executive

Buzzinga Digital

Jan 2020 - Jan 2024 (4 years)

Managed end-to-end SEO activities including on-page and off-page optimization. Conducted technical website audits and prepared monthly SEO and media performance reports.

SEO On Page SEO Off Page Optimization Keyword Research Competitive Analysis Link Building Google Analytics Google Search Console Technical SEO Reporting

SEO Executive

NetBiz System Pvt Ltd

Feb 2019 - Sep 2019 (7 months)

Handled on-page and off-page SEO activities including content optimization, meta tags, and link building. Created and managed Google Business Profile listings and supported local SEO initiatives.

SEO On Page SEO Off Page Optimization Link Building Google Business Profile Keyword Research Competitive Analysis Google Analytics Google Search Console Local SEO

SEO Executive

ALFA KPO PVT LTD

Nov 2017 - Jan 2019 (1 year 2 months)

Handled on-page and off-page SEO activities and conducted keyword research. Managed and optimized Amazon Ads, Bing Ads, and PPC campaigns to increase traffic and ROI.

SEO On Page SEO Off Page Optimization Keyword Research Amazon Ads Bing Ads PPC Campaign Management

Jr. SEO Executive

Creative Web Solution

Aug 2016 - Jul 2017 (11 months)

Conducted keyword research and competitor analysis, and assisted in on-page and off-page SEO activities. Monitored performance using Google Analytics and Search Console and prepared monthly SEO reports.