As a freelance designer and creative consultant, I developed brand identity systems and brand books for projects including Kessa Connect and SMB International, with visual guidelines for packaging, campaigns, and physical touchpoints.
For a luxury jewelry brand, I spearheaded an Arabic-first visual identity from logo concept to packaging and social media campaigns. At the Arab American Cultural and Community Center, I created event materials and led bilingual Arabic-English rebranding initiatives.
My work also includes interior design for residential properties in Houston and Tunis, where I planned functional spaces and coordinated contractor work and onsite follow-up. I bring a foundation in graphic design and interior architecture and design, with experience across the UAE, Tunisia, and the US.
