Open to opportunities

Shannon Hagenbuch

@shannonhagenbuch

Commercial Casting Director specializing in celebrity, influencer, fitness, and real-people casting for fast-turnaround branded campaigns.

United States

Message

What I'm looking for

I’m looking for fast-paced, collaborative teams where I can lead end-to-end commercial casting—sourcing authentic talent, managing outreach and negotiations, and delivering culturally relevant results across branded and digital campaigns.

I’m a Commercial Casting Director with 10+ years of experience casting commercial, digital, branded, and lifestyle campaigns for brands, agencies, and production companies. I specialize in celebrity, influencer, fitness, and real-people casting, bringing a strong network across the Los Angeles and New York wellness communities and a reputation for sourcing authentic, culturally relevant talent.

I lead end-to-end casting operations—creative development, talent outreach, negotiations, callbacks, and client communication—while keeping projects moving in fast-paced environments. I’ve built and maintained relationships across entertainment and wellness, and I’m known for collaborative creative partnerships and streamlined workflows that support high-volume, multi-project delivery.

Experience

Work history, roles, and key accomplishments

Current

Owner & Casting Director

Current

Hagenbuch Casting

Mar 2022 - Present (4 years 4 months)

Lead casting for commercial, branded, digital, and music video campaigns in collaboration with directors, agencies, and production companies. Manage end-to-end casting operations including creative development, talent outreach, negotiations, callbacks, and client communication.

Real People Casting Casting Talent Outreach Contract Negotiation Client Relations Production Coordination Callbacks Casting Networks Google Workspace Zoom Dropbox

Casting Associate

Mel & Liz Casting

Apr 2016 - Nov 2022 (6 years 7 months)

Collaborated with major brands, agencies, and directors on commercial and branded casting campaigns. Managed high-volume talent searches, negotiations, union clearances, outreach via social/digital tools, and production communication across multiple projects.

Real People Casting Talent Outreach Contract Negotiation Client Relations Production Coordination Casting Networks Breakdown Services Eco Cast

Casting Associate

Danielle Eskinazi Casting

Feb 2012 - Mar 2016 (4 years 1 month)

Coordinated nationwide casting searches for commercial campaigns and branded projects. Negotiated contracts, managed union clearances, supported audition and callback processes, and facilitated communication between talent representatives and production teams.

Talent Outreach Contract Negotiation Client Relations Production Coordination Casting Networks Breakdown Services

Commercial Assistant

Kazarian, Spencer, Ruskin & Associates

Jun 2011 - Sep 2012 (1 year 3 months)

Supported the commercial department with talent coordination, scheduling, reporting, and administrative management. Assisted with contract tracking, holding fee reports, travel coordination, and executive scheduling while maintaining relationships to support talent placement opportunities.

Client Relations Production Coordination Scheduling Administrative Management Client Communication Google Workspace Dropbox