Shalini Ghai

Worked as Digital Marketing Executive at Tech Arch Softwares Pvt. Ltd..

Implemented complete on-page SEO optimization, including meta titles, meta descriptions, heading structure, and image alt text. Performed content optimization to improve search rankings and user engagement. Applied AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies for enhanced visibility in AI-driven search results. Managed and optimized Google Search Console and

Worked as Search Engine Optimization Executive at iMark Infotech Pvt. Ltd.

Worked as Seo expert at iMark Infotech Pvt. Ltd.

Built and managed 1000+ high-quality backlinks through strategic link-building campaigns. Published and optimized SEO-friendly blog posts with proper on-page techniques (meta tags, headings, internal linking). Conducted comprehensive keyword research to identify high-traffic and low-competition opportunities. Performed weekly SEO audits to identify technical and on-page issues and implemented impr

Managed guest posting campaigns to improve domain authority and search engine rankings. Conducted manual outreach to website owners and bloggers, including targeting UK-based clients and publishers. Built high-quality backlinks on niche-relevant and high-authority websites. Analyzed websites based on DA, DR, organic traffic, and spam score before link placement. Developed and implemented effective

Worked as Search Engine Optimization Specialist at TechArch Software.