Serge Maryan
@sergemaryan
Senior Product Manager scaling zero-to-one SaaS products through UX-led strategy.
PolandWhat I'm looking for
I’m a Senior Product Manager with 10+ years in product leadership and 15+ years building digital products end to end. I’ve led the development and scaling of a zero-to-one SaaS website builder, reaching 2M+ active customers and about $35.2M ARR, while owning product strategy from early discovery through delivery and iteration.
I’m comfortable partnering with C-level leadership and leading cross-functional teams across Product, Design, Engineering, and QA. At Newfold Digital, I transformed a white-label website builder into a global B2B2C platform and now drive it as the primary DIY builder for Network Solutions.
I consistently focus on measurable customer outcomes—improving retention (89%) and increasing CSAT by 30% through UX research and validation. I’ve also driven operational excellence by reducing project cycle time (3 weeks to 1 week), cutting negative editor UX support tickets (45% to 2%), and scaling design quality through reusable design systems and standardized component libraries.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
Newfold Digital
May 2021 - Present (5 years 1 month)
Led the end-to-end product lifecycle for Siteplus, a white-label website builder built from scratch and acquired by Newfold Digital. Scaled it into a global B2B2C platform and improved user retention to 89% and CSAT by 30% through strategic UX research and iteration.
Product Manager / Design Team Leader
Newfold Digital Ukraine
Apr 2018 - May 2021 (3 years 1 month)
Accelerated project development cycles from 3 weeks to 1 week by improving documentation standards and processes. Reduced editor UX-related negative support tickets from 45% to 2% with a scalable design system and increased interface testing efficiency 3x using a reusable component library.
Senior UX/UI Designer
Ancora Themes
Oct 2015 - Mar 2017 (1 year 5 months)
Reduced design-to-development revision cycles by 34% by interviewing customers and addressing key pain points. Accelerated time-to-market from 1.5 months to 2 weeks by optimizing documentation and structuring handoffs.
Head of Design / UX R&D
TemplateMonster.com
Dec 2006 - Oct 2015 (8 years 10 months)
Led UX research for the R&D team, contributing to the launch of 8 new product initiatives within the marketplace ecosystem. Managed the design department and scaled a 16-person team delivering 1,400+ marketplace-ready templates annually, reducing release cycles from 1 month to 4 days with average CSAT of 4.8/5.
Education
Degrees, certifications, and relevant coursework
MBA Center
Manager Specialist, IT Project Management
Manager Specialist education focused on IT project management at the MBA Center in Ukraine.
Mykolaiv State University
Specialist, Foreign Languages and Literature
Specialist education in foreign languages and literature at Mykolaiv State University.
Tech stack
Software and tools used professionally
Availability
Location
PolandAuthorized to work in
Social media
Job categories
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